Beautiful ideas of the world’s most innovative firms

Great ideas can arrive in a moment of inspiration, plucked out of the ether fully formed. More often, though, the muses don’t pick up the phone. Innovation is mess and toil, and often found outside your four walls. “No matter who you are,” said tech pioneer Bill Joy, “most of the smartest people work for someone else.” The world’s most innovative firms, whose ideas are featured here, will always admit brilliance is harder than it looks
Curated By: Forbes
Published: Sep 17, 2015
Beautiful ideas of the world’s most innovative firms
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  • Beautiful ideas of the world’s most innovative firms
  • Beautiful ideas of the world’s most innovative firms
  • Beautiful ideas of the world’s most innovative firms
  • Beautiful ideas of the world’s most innovative firms
  • Beautiful ideas of the world’s most innovative firms
  • Beautiful ideas of the world’s most innovative firms
  • Beautiful ideas of the world’s most innovative firms
  • Beautiful ideas of the world’s most innovative firms
Under Armour
Play misty for us
5-yr SaleS growth/ 5-yr total return: 270%/ 519%
Under Armour is closely linked to big, tough guys in sports, and only a third of its $3 billion in 2014 revenue came from women’s activewear. To grab more of that market from rivals Lululemon and Nike, the innovative apparel maker has been mounting a $15 million ad campaign—its largest-ever aimed at women—that speaks to those who refuse to accept limits put on them by others. The ‘I Will What I Want’ series began a year ago with an inspiring video of American Ballet Theatre’s Misty Copeland that has racked up 9 million views on YouTube. Copeland, who started ballet at 13, was told she was too old and curvy, and not of the right race to be a prima ballerina. Now she solos to rave reviews. The video series continued with supermodel Gisele Bündchen and features print and digital spots with Olympic skier Lindsey Vonn, tennis player Sloane Stephens and soccer player Kelley O’Hara