Get inspired by this Museum of Failure!
The newly opened 'Museum of Failure' in Sweden on failed innovations is a lesson in embracing your errors
Curated By: Madhu Kapparath
Tidal
2015
This music service got its start when the rapper Jay Z bought the Swedish technology company Aspiro, which developed Tidal. The new service was launched at a grand press conference by musicians including Madonna, Beyoncé, Rihanna and Kanye West. Tidal was more expensive than Spotify, but it offered better compensation to artists and better sound quality than its competitors. But nobody cared about better sound quality. Consumers rejected the whole idea of paying more to artists who were already rich. The service - harshly criticised by music reviewers and other artists - still exists. Listen to Tidal - do you discern the higher quality?
2015
This music service got its start when the rapper Jay Z bought the Swedish technology company Aspiro, which developed Tidal. The new service was launched at a grand press conference by musicians including Madonna, Beyoncé, Rihanna and Kanye West. Tidal was more expensive than Spotify, but it offered better compensation to artists and better sound quality than its competitors. But nobody cared about better sound quality. Consumers rejected the whole idea of paying more to artists who were already rich. The service - harshly criticised by music reviewers and other artists - still exists. Listen to Tidal - do you discern the higher quality?
