As the two mighty armies lined up against each other at the Kurukshetra, and as the celestial conches, kettledrums and trumpets roared to signal the beginning of war, Arjuna was suddenly gripped by dilemma. “O Krishna,” he wailed. “It is my own cousins and uncles that stand as my enemies today. How can I derive any pleasure from attacking them? Isn’t this war a sin?” But the omniscient Lord who rode Arjuna’s chariot would have none of his pre-war jitters. He reminded him of his duty as a warrior and told him that a battle fought for a higher purpose was sinless.
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(This story appears in the 30 April, 2010 issue of Forbes India. To visit our Archives, click here.)
Doesn't Mr. Ram's daughter work for Forbes? Forbes shows independent unbiased reporting here. Something that used to be associated with The Hindu before. Sad to see the decay of a paper that had been the defining read for many generations.
on Aug 30, 2011Mr Ram with his calibre should have thought twice before insisting on clinging to the Chair. Given his wide experience, Mr Ram should have understood, that he would have gained more respect from the younger generation had he taken up the role of guiding and training them as to how to analyze and read what is happening in the world. <br /> Further, The Hindu's Management should learn from other newspapers as to how they are expanding instead of bickering amongst themselves. What they are teaching to the younger generation is "how to cling and wrest power from others".<br /> Great Job done by Forbes India in bringing out such an excellent article. - Keep up the good work
on Jun 3, 2010Wonderful piece of article. Highly articulate and well-researched. Hope Mr. Ram will not sue Forbes India.
on Apr 27, 2010The circulation of News Papers have been falling in the West. However, circulation of Indian News Papers have grown. The growth has been spectacular in the Indian Language News Paper market. This is because, competition is more fierce there. Now is the time for great news papers like NYT, WSJ, etc, to enter Indian Market, and to offer the much needed competition to their Indian counterparts.
on Apr 24, 2010Though there is a great demand for the Hindu in other parts of India , The Hindu management never cares to launch new editions from Mumbai and other north Indian cities . Readers wait for more than 24 hrs also in these regions to get old copies of The Hindu . They are lethargic . They don't venture into TV NEWS SEGMENT OR BRING OUT DAILIES IN REGIONAL LANGUAGES . Soon, they will pay a big price when all other markets are squeezed and they face tough competition from TOI soon. They missed the bus when HT AND DNA launched editions from Mumbai and have fortified their market . The Hindu management do not want to wait and expect profit from day one of launch of new edition or so it seems . <br /><br /> <br /><br /> Many other publishing groups have grown manifolds pushing KASTURI @ SONS down the ladder way back .
on Apr 24, 2010During the last two decades the reports, analysis and edit page articles in The Hindu have shown an anti-Hindu bias. Protest letters are never published. What keeps 'The Hindu' still afloat is the 'There Is No Alternative' factor.
on Apr 24, 2010The loyalty of the readers to The Hindu news paper had been legendary. When the Ram's generation took over from G. Kasturi, they did everything to waste away this loyalty. It was a feat of unbelievable arrogance and foolishness.
on Apr 22, 2010Awesome story. Excellent writers and the fact that you've dared to write on this makes me love you.
on Apr 22, 2010Wonderful story guys, perhaps the best I have seen in Forbes India
on Apr 22, 2010