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Decoding the bootstrappers

They have distinct traits which have helped them stay away from external equity without compromising growth

Published: Aug 7, 2017

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Illustration: Chaitanya Dinesh Surpur
 
  • The bootstrappers have identified niche, less capital-intensive business segments that generate strong cash flows
  • They stick to their core business and avoid unrelated diversifications
  • They plough back a larger proportion of profits into their business
  • The Bootstrapped Bosses have a long-term vision with a strong aversion to living ‘quarter-to-quarter’. Hence they abhor external equity
  • They prefer organic growth
  • Manage their debt better
  • Are not over ambitious and are happy with an industry- level growth
  • Handle business cycles better

(This story appears in the 18 August, 2017 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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