The Economics Behind Ganesh Chaturthi

Although the average cost of idols has gone up, Sale of idols this year has seen a sharper

Published: Sep 29, 2012

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Ganesh Chaturthi marks the beginning of a long season of celebrations. And this year seems to have begun on a buoyant note.

Sale of idols this year has seen a sharper rise when compared to the past few years. The sale of large idols—more than 6 feet high—is up by 16 percent. Last year had seen an increase of 5 percent, while in the year before it had increased by 10 percent.

And although the average cost of idols has gone up—because of more expensive raw materials—it has not deterred neighbourhood organisations from celebrations.

The price of various raw materials—like plaster of paris and paint—has increased by 8 to 10 percent, pushing up the price of idols by 10 to 15 percent.

(This story appears in the 12 October, 2012 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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  • Bharat Bhagnani

    The format of the article (F-Index) is such that it allows only a single stream of thought to go through, given the space allotted to it). We shall definitely look at doing much more in the future on this.

    on Oct 11, 2012
  • Udayan

    Is this content?

    on Oct 6, 2012
  • Dhiren Panchal

    As compared to the title, which talks a lot, the content is not enough.

    on Oct 3, 2012
  • A.l.sriram

    The title is interesting. But the content is insipid.

    on Sep 29, 2012
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