Three decades ago, the late Mark McCormack, commonly referred to as “the king of sports marketing,” wrote a book called ‘What They Don’t Teach You at Harvard Business School.” In it, the founder of sports/celebrity marketing conglomerate IMG (with the likes of Arnold Palmer and Tiger Woods in its client roster) explained how working in the business world wasn’t “by the book.” The book spent 21 weeks on the New York Times best-seller list.
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