How to Fix India's Internet Woes Once and for All

Broadband connectivity is lagging behind rising internet user base

Published: Jul 5, 2013

With 137 million internet users, India, on paper, is second only to China’s 564 million in terms of the user base. In reality, we are miserably placed when it comes to meaningful internet access. For instance, the average broadband speed in India is a measly 1.2 Mbps, the lowest among 14 countries in the Asia-Pacific region and just over 40 percent of the global average.

Only 2.8 percent of our internet population connect at speeds of 4 Mbps or above; 89 percent connect at speeds less than 256 Kbps! India also accounts for just 2 percent of the entire set of nearly 700 million unique IP addresses that Akamai (an internet content delivery network) tracks around the world, compared to China’s 14 percent.

Successive governments, regulators and industry associations have been planning to improve our woeful internet broadband infrastructure, but nothing much has ever come of it. Because fixing broadband connectivity means solving multiple chicken-or-egg problems across the entire delivery chain.

Fixing Each Link in the Internet Chain

mg_70617_internet_user_280x210.jpg
Users Problem
A largely computer illiterate population
89 percent are still uncovered. But only 73 percent of Indians are literate, and only a small fraction are computer-literate.

Solution
Through a countrywide digital literacy campaign N Ravi Shanker, CMD of Bharat Broadband Network (BBNL), the government entity charged with deploying a Rs 20,000-crore National Fibre Optic Network, says, “We need pan-India digital literacy campaigns and missions that are aligned to existing literacy and education programmes like the National Literacy Mission and the Sarva Shiksha Abhiyan. We should aim to make at least one person in each household computer-literate.”

mg_70619_internet_devices_280x210.jpg
Devices Problem
Not enough affordable computing devices
Less than 10 percent of the population have access to a PC; decent smartphones, tablets are too expensive for most. But experts estimate consumer adoption will shoot up once prices fall to around Rs 3,000 for a smartphone and Rs 5,000 for a tablet. Meanwhile, community and internet centres, both government-funded and privately-owned, can multiply the numbers who have access to PCs.

Solution
Let device-makers seed the market
From Sakshat to Aakash, one thing is clear: The government does not have a clue on how to design, mass produce or sell affordable computers. It should simply step aside and let device-makers seed the market. From MNCs like Samsung to Indian giants like Micromax, private players are smart enough to grow the market; prices will fall as volumes pick up.


mg_70629_connectivity_280x210.jpg
Last Mile Connectivity Problem
prohibitively expensive and the biggest hurdle towards greater penetration of wired broadband

In spite of defining broadband as any connection faster than 256 Kbps (it’s 4 Mbps in the US), India has just 15 million connections. Blame unclear or prohibitively expensive ‘right of way’ rules around laying underground cables for that. Worse, of the 94 million cable TV homes—homes that are already wired with cable that can be upgraded to carry internet data—the bulk remain ‘dumb’ TV consumers only. On the wireless side, there isn’t enough spectrum for mass provisioning of true broadband.

Solution

  • Using the model pioneered by the National Fibre Optic Network project, create clear and fairly priced right-of-way rules for private broadband players. Mandate open and non-discriminatory access to the last mile laid by any player.
  • Use cable TV digitisation to turn wired cable homes into wired broadband homes.
  • Incentivise the creation of city-wide Wi-Fi networks that will be available on a non-discriminatory basis to ISPs.
  • Add fibre optic or high-speed data connectivity as a mandatory condition for all new apartment complexes in cities, like how sewage treatment units or rain water harvesting already is.


mg_70621_broadband_280x210.jpg

Middle Mile/Backhaul Connectivity Problem
By and large, there isn’t one
This isn’t so much a problem for India right now. There’s more supply than demand when it comes to pan-India fibre optic backhaul.


Solution
No intervention required currently.



mg_70623_international_gateway_280x210.jpg



International Gateways Problem
Limited competition leading to cartelization
Just four operators—Tata Communications, Bharti Airtel, Reliance Communications and BSNL—own the ‘landing stations’ through which most of India’s internet traffic comes and goes. Tata and Bharti Airtel alone control 93 percent of that market, leading to a nearly oligopolistic situation. For instance, compared to the $700 it costs to lease a 10-Gigabit line on a cable landing station in Singapore, Tata and Bharti were till last year charging $628,100 and $450,600, respectively. In December, the Trai slashed those prices to $11,444 but that decision was challenged in the courts.


Solution
Communicate and implement a phased plan to slash cable landing charges year after year, keeping both international benchmarks and Indian market conditions in mind.

Introduce a policy of ‘open landing rights’ that will facilitate and enable more ISPs or telecom operators to invest in their own landing stations. That will increase compe-tition and bandwidth, while reducing prices.

mg_70625_content_280x210.jpg
Content Problem
Much of the internet is in English, which most Indians cannot communicate in fluently
The non-availability of local language and locally relevant content is the reason people don’t feel compelled enough to demand faster broadband.

Solution

Local language; videos
Significantly more of the content that is available for Indians will need to be in their local language. Because literacy will still remain an issue for us in the medium term, video is a better vehicle to deliver a wide variety of content— educational, entertainment, health etc.

(This story appears in the 12 July, 2013 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

Show More
Post Your Comment
Required
Required, will not be published
All comments are moderated
  • Cyberlad

    3G and 4G are one thing but when it comes to online video streaming there can be nothing better that a wired connection.i pay 1500 tax for 30GB at 4MBPS and after 30GB the speed is reduced to 512kbps in UK or america i would have gotten a 20mbps unlimited line for the same amount.

    on Nov 16, 2013
  • Ad

    India government salarier are so low and the internet is very expensive ul800 is 512kbps unlimited with 60/KB and cost 800 rs in foregin countries like uk that would be a 16 mbps line with the same price

    on Nov 3, 2013
  • Girish

    Money may not be an issue when it comes to paying for devices. People will gladly spend 10,000 for smart phones if they can get unlimited content at good 3 G speed on their phones. What we need is cheap mobile IPTV which will stream, non stop, Indian movies, news and songs. What happened to cable will happen to mobile. I have little hope on boradband wired Internet in India. Our hopes should be pinned on broadband wireless- 3G and 4G.

    on Jul 9, 2013
  • Mohd Ramzan Dar

    When shifting from 2g to 3g why allow age old 2g As to tease internet subscribers across india by following Slow speed 2g thereby slowing down process and progress Of country

    on Jul 5, 2013
Extending Your Brand May Dilute its Identity
Book Review| Captain Cool: The MS Dhoni Story