So when did the media get all social anyway? Answer: It always was. Media producers may have been publishing or broadcasting content, with consumers not having much opportunity to say anything back, except in the Letters to the Editor section. But the best media brands have also paid attention to their audiences, even if only through indirect methods like the odd survey and monitoring their sales figures from issue to issue.
(This story appears in the 04 June, 2010 issue of Forbes India. To visit our Archives, click here.)
Welcome initiative of connect Forbes India with the Social Media.<br /><br /> <br /><br /> -Sanjay Uvach<br /><br /> Corruption Free India
on Jun 1, 2010