6 interesting Forbes India stories you need to read this weekend

Image (Clockwise from top left): Joshua Navalkar; Vikas Khot; P Ravikumar for Forbes India

The weekend is upon us and we have put together all the good reads of the week from Forbes India especially for you. Here's what you need to read this weekend. 

Indian government's promise to the people is too big to let them down: EY Global Chairman & CEO Mark A Weinberger
Our Associate Editor Aveek Datta spoke to EY's Global Chairman and CEO Mark A Weinberger who was visiting the country recently. Weinberger chats with him about the Narendra Modi government's reforms and outlook for Indian businesses. He also speaks about how India is perceived under Modi's regime, the new Goods and Services Tax in India, visa restrictions on immigrant labour in the US, and lots more. Click here to read

VCs can end up using young men and women as cannon fodder: Zoho's Sridhar Vembu
Sridhar Vembu, founder and CEO of Zoho Corp, a software products company talks about why he's steered clear of venture capital and external funding through out the company's 21-year history. In fact, Vembu says he has only seen one term sheet in his life which convinced him he wanted to stay away from external funding and let his business take the natural course of growth. In this interview he talks about going bootstrapped, his views on external funding and giving up control, freedom of choice, and the startup scene in India. Click here to read more

Jerusalem - The land where it all began
Rahul Jagtiani, an entrepreneur and avid traveller visited Jerusalem recently and with this blog, he brings us some of the best sites to visit. Rahul takes us through the places of historical importance in the city - The Western Wall, the Dome of the Rock and the Temple Mount, the Church of the Holy Sepulchre, and more. But he also takes us on a journey to a new Jerusalem, which includes a bustling food market by day and a restaurant and bar hub by night. Click here to see pictures and read more

Amazon's Prime Advantage
Our Editor Sourav Majumdar's edit takes you through our upcoming issue featuring Amazon's country manager Amit Agarwal, on the cover. The cover story - Primed for India - talks about how Amazon has managed to create a strong and formidable ecosystem in the second most populous country in the world. In the last few weeks, the Indian ecosystem has seen a shake up, with promises of big deals and a potential sale (that later fell through). The edit also takes you through our Hidden Gems special package from the upcoming issue. Click here to read

Karen Knorr captures the animal kingdom across India's iconic sites
Karen Knorr’s astonishing photographic allegories elaborate on the myths in Indian culture, and the philosophy that marks its roots. She began this photo series - India Song - in 2008, after a life-changing trip through Rajasthan. These carefully crafted images take inspiration from the Indian tradition of personifying animals in literature and art, depicting scenarios that are at once otherworldly and surreal. The photographer shot the images herself, and then combined the animals and the interior settings using Photoshop. Click here to see the pictures

Best of Forbes India CEO Dialogues 2017: Reboot India
Our first session of CEO Dialogues 2017 went underway on August 4 with industry veterans like State Bank of India chairman, Arundhati Bhattacharya; RPG Enterprises Chairman, Harsh Vardhan Goenka; Ashish Gumashta, CEO Julius Baer Wealth Advisors; Dilip Piramal, chairman, VIP Industries; Roland Folger, MD & CEO, Mercedes-Benz India; and Vikas Oberoi, Chairman and MD of Oberoi Realty. Together they discussed the theme 'Reboot India'. Click here to see the key points they made