Honda Cars India Ltd rings in the New Year with the launch of its much-awaited new Honda City 2017 at a starting price of Rs 8.5 lakh. Available in five different variants - S, SV, V, VX and ZX - the Japanese auto major aims to regain its top slot in the C-segment sedans.
“With the launch of the Honda City 2017, we aim to exceed our customers’ expectations by offering value at a very competitive price,” said Honda Cars India president and chief executive officer Yoichiro Ueno. “I am confident that with the new City, we will regain our leadership position in the segment.” The company claimed to have received 5,000 bookings for the new City over the last ten days.
The new City, that will compete with Maruti Ciaz, will be available in both petrol and diesel variants, both powered by a 1.5 litre engine. While the former is priced between Rs 8.5 lakh and Rs 13.52 lakh, the diesel variant is available at a price range of Rs 10.76 lakh – Rs 13.57 lakh (all prices ex-showroom Delhi).
Honda City was first launched in the country in January 1998 and ever since, it has sold 6.5 lakh units. While it was the market leader in its segment for a long time, it has recently lost out to Ciaz. As per industry estimates, Ciaz sold an average of over 5,360 units a month this fiscal, while the number for City stood at around 4,600 a month.