Tata Motors launches lifestyle vehicle Hexa

With a starting price of Rs 11.99 lakh, it will give competition to rivals Mahindra XUV500 and Toyota Innova Crysta

Based in Delhi, I track developments both in corporate and economy sectors. In a career spanning since 2003, I track developments pertaining to M&A, PE/VC, startups and healthcare. Prior to joining Forbes, I have had stints with The Economic Times, Businessworld, India Today and Indian Express. I am also a guest faculty at The Indian Institute of Mass Communication (Dhenkenal) where I deliver part-time lectures to young aspiring journalists and teach them the practical side of reporting and editing. And when not working, I love to travel and spend time with my fawn Labrador.

Senior Management at the launch of the much awaited lifestyle vehicle Tata HEXA in New Delhi

Tata Motors rings in 2017 with the launch of its much-awaited ‘lifestyle vehicle’ Hexa at a starting price of Rs 11.99 lakh (ex-showroom, Delhi) which will give competition to rivals Mahindra XUV500 and Toyota Innova Crysta. Available in six variants, the top-end model of Hexa is priced at Rs 17.49 lakh. The SUV will be available in over 300 sales outlets across the country.  

 “Ever since its first showcase as a concept, the Hexa has generated a great amount of curiosity and excitement, and customers are sure to find value and prestige that goes beyond their expectations,” said Mayank Pareek, president – Passenger Vehicles Business Unit at Tata Motors. The company opened bookings for the car in November last year.

Apart from Mahindra XUV500 and Toyota Innova Crysta, the Tata SIV is also expected to take on Hyundai Creta, Renault Duster, Nissan Terrano, Mahindra Scorpio and Honda BRV that are priced lower than the Hexa.

Hexa features a new first-in-segment ‘super drive modes’ system that allows the driver to switch between four different driving modes – auto, comfort, dynamic and rough road.  

Hexa comes with a warranty of 3 years or 100,000 km -  whichever is earlier. Additionally, customers will be offered an engine warranty of 3 years or 150,000 km, whichever is earlier.

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