Vu Technologies CEO Devita Saraf
Television maker Vu Technologies announced the launch of a new range of smart televisions - the Pop Smart, Office Smart and Premium Smart - at a press conference in Mumbai on Thursday. Aimed at today’s “internet generation”, the smart TVs range in size and price from 32-inch to 75-inch, and Rs 22000 to Rs 2,50,000.
“Vu has always been at the forefront of technology, focusing on hardware as well as software innovation,” said founder and CEO Devita Saraf as she unveiled Vu’s latest offerings. The Pop Smart range of televisions integrates apps such as Hungama, Eros Now, YuppTV and will soon have a HotStar partnership too. The television enables viewers to share pictures, video and music from their Android or iOS mobile phones, and has a remote with pop buttons for favourite apps like YouTube. “You don’t need a TataSky connection when you have a PopSmart TV,” said Saraf. The ‘Office Smart’ collection supports Windows applications, allowing users to insert a pen drive into their televisions to access their files. “It’s a plug-and-play solution for offices. There’s no need to connect the TV to a PC or laptop,” explained Saraf. Its remote control also doubles up as a keyboard. Finally, the ‘Premium Smart’ television range has an inbuilt quad-core processor and is licensed by YouTube and Netflix to support their content.“Innovation is at the core of what we do, but customer satisfaction is key. I personally go into our stores on Sunday evenings to sell televisions to customers. It helps me better understand what they like, don’t like and what they want,” said Saraf. That customer feedback is then used to fuel Vu’s “human-factors approach to design”, out of its product development centres in California and Mumbai.
Vu’s smart televisions are priced 40 percent lower than that of the competition including Samsung, Sony and LG, according to Saraf’s father Rajkumar Saraf. The company manufactures its televisions in China, and keep costs low on the back of low marketing and advertising budgets.
Vu’s latest offering will be retailed online through Flipkart as well as offline through Vu’s 25 exclusive brand outlets and 1,600 multi-brand outlets pan India.
The company, which started retailing TV sets in 2006, grew 35 percent to post revenues of Rs 540 crore in FY17. It expects to almost double sales to Rs 1,000 crore in FY18 by selling 7,00,000 TV units. Going forward, Vu is also eyeing exports to European markets.