Not all audiences are created equal. The same speaker can start the same speech with the same joke and get laughter on one day and awkward silence on the next. Effective communicators anticipate audience differences and make adjustments before stepping to the pulpit. They also monitor and respond to nonverbal signals that come during their presentations. And they remain aware of cultural preferences that vary by region and demographics.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]