Information technology surrounds consumers in the digital age. But many who use Facebook, Twitter, LinkedIn and other social media tools to connect with friends outside the office find themselves stuck with little more than corporate e-mail at work.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]
A very relevant issue that corporates across the world faces. How to leverage the social media in organizational development activities? Tools like Yammer have been a huge success in Corporate world for the same reason.
on Dec 8, 2010