Indian companies are becoming world class competitors in a range of industries—but one area where they can do more is in operating effective customer loyalty programs. Internationally, such programs have proven effective in not only building long-term relationships with loyal consumers but in providing businesses with invaluable data about the buying practices of their most dedicated customers.
[This article republished with permission from the author and the Tuck School of Business.]
Still all thing could be at a place... their should be feeling of togetherness...a feeling and ownership to welcome .. can make it... Customer first....
on Aug 7, 2014Customer loyalty is an important factor in travel industry. The stuff is really very informative, thanks for sharing. Best Regards, Mynepaltours.com
on Aug 1, 2013A good loyalty program consists of two distinct components: frequency reward and customer tier.
on Jul 12, 2013The art of Atithi Seva,once upon a time spoke of our culture.Though Indian Railways has the highest number of customers,can they bring their sense of loyalty.It is now or never.However,with their casual attitude and and untrained staff cannot reach the hospitality of some superior railways in the world.Though big in numbers the Indian railways couldn\'t create a brand and benchmark .
on Jun 28, 2013I agree with the observation shared here. The loyalty program structure in India is severely disintegrated. I\'m not aware (in detail), of how things work in other countries; but, it\'s really difficult to manage and keep a track of points/ miles/ benefits/ date of expiration etc. This system was great when the entire process was in its nascent stages. I hope this fragmentation reduces over a period of time. Looking forward to more robust and customer friendly loyalty schemes.
on Jun 19, 2013