Tucked into one of the narrow bylanes of the historic Hauz Khas Village in New Delhi stands a store that many mistake to be Italian, or Japanese. It exudes an ambience of nostalgia and fine craftsmanship—leather goods and accessories with vintage black-and-white prints and contemporary designs—while muted detailing lines its walls and shelves.
Six years ago, Gautam Sinha, 36, set up his store, Nappa Dori, in this bylane to create an identity for himself, instead of continuing to hand over his designs to someone else. ‘Nappa’ is a word for soft leather that has Spanish and Native American roots while ‘dori’ means thread in Hindi, the two essential components of Sinha’s products. With these, not only has he stitched together a brand that is comparable with big names such as Hidesign and Fossil where quality is concerned, but has also brought Indian aesthetics to a global product range.
Today, Sinha can boast two more outlets (at Mehar Chand Market and Select Citywalk mall in New Delhi), exports to the US, France, the UK, Japan, Finland, Germany and Singapore, and provides in-room leather accessories for hotels such as The Westin Gurgaon and Fairmont, Hilton and Burj-Al Arab (all in Dubai). His famous clients include filmmaker Mira Nair, actors Sonam Kapoor, Jacqueline Fernandez and Nimrat Kaur, and Hollywood biggies Naomi Watts and Eva Longoria.
Sinha’s journey into the global market for fine leather goods began in Delhi, where he was brought up by a single mother, and where, as an aspiring designer, he did not have the money to apply to either the Rhode Island School of Design, or the Fashion Institute of Technology in New York; so he settled for what he could—studying fashion designing at the National Institute of Fashion Technology (NIFT) in New Delhi.
Though he created his own designs, he could not claim them as his own; they passed into the hands of brands that sold the products. After six years of Definite Design, Sinha decided to give a name to his own creations, and launched Nappa Dori in December 2010, with his first shop in Hauz Khas. (With an increasing product range, it became difficult to operate from there and the store moved to the shop next door, which is larger.)
Nappa Dori is representative of young, aspiring and urban India. Sinha designs for clients in their 20s and 30s, who are well-travelled, adventurous, and have a well-defined notion of style; they feel a sense of pride in being Indian and carrying an Indian brand that conforms to international standards. “This shows how well the country is doing economically, as well as the aspirational values of the younger generation,” he says. “Gone are the days when you felt you had to carry something made in England or America to show you are ahead of the curve.”
Nappa Dori’s product range includes bags, trunks, stationery and other accessories, including a teaser collection of shoes. Although bags are its predominant product line, and hence sell the most, Sinha’s personal favourite is the Sapper Log file—an old-school World War II logbook.
“I don’t think there existed a market segment that catered to really high quality, carefully curated leather products in India,” he adds. “We have paved the way for many to follow. So I feel the biggest competition for us is ‘ourselves’. We need to keep evolving, experimenting, giving people things they don’t expect. I feel most companies get stuck in routine rules and regulations, and market studies, and end up making the same things again and again. One needs to take risk or else you will always worry about competition.”