The purpose of business is to create a customer and keep him, said Peter Drucker. In India, finding customers has been less of a problem than keeping them. One reason is the sheer size of the total market and its varied demographics, which makes it easier for eagle-eyed entrepreneurs to spot untenanted niches or even a motherlode of mass unmet demand.
(This story appears in the 29 November, 2013 issue of Forbes India. To visit our Archives, click here.)