Do We Listen To Opinion Leaders?

Are there leaders in everyday life? A long body of literature argues that a small number of individuals have an outsize influence on what the rest of us buy, wear, and consume. But marketing professionals and scholars have been debating how to make use of these opinion leaders

(A link to this page will be included in your message)


Email

Your Name
Required
Email Address
Required
 Send me a copy
Recipient's Email Address
Required
Separate multiple email addresses with commas (max 20)
Your Message
(1000 characters max)
"The details you provide on this page will not be used to send unsolicited e-mail, and will not be sold to a 3rd party."