Striking the right chord: Culture and emotion in consumer choice

Indian culture is dominantly characterized by femininity, where decision are based not only on facts, but also on relationships and emotions, collectivism and high power distance

(A link to this page will be included in your message)


Email

Your Name
Required
Email Address
Required
 Send me a copy
Recipient's Email Address
Required
Separate multiple email addresses with commas (max 20)
Your Message
(1000 characters max)
"The details you provide on this page will not be used to send unsolicited e-mail, and will not be sold to a 3rd party."