D'Aveni: Commoditization is one of the most virulent forms of hypercompetition

One of the fastest risers in the 2009 ranking, Richard D’Aveni is the author of Beating the Commodity Trap (Harvard Press, 2010). D’Aveni is Professor of Strategic Management at the Tuck School of Business at Dartmouth College. His other bestselling books are Hypercompetition and Strategic Supremacy.

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