Deloitte's Barry Salzberg says, when you combine demographics, entrepreneurialism, innovation and consumer base among others, there is reason to be optimistic
Limited internet penetration means social media activity may not quite define the Indian elections. But the value of 'likes', tweets and 'shares' is far from lost on political leaders
In varying degrees—of intensity and success—political parties have embraced technology to spread the V-word. Forbes India goes behind the scenes
Marketing strategy expert Niraj Dawar says companies should instead ask: 'What else do our customers need?'