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Celebrity 100 List Methdology: How We Crunch The Numbers

The Forbes India Celebrity 100 list is arrived at by following a complex algorithm and some stringent processes verified by official tabulators


The Celebrity 100 ranking is based on two parameters: 1) Estimates of entertainment-related earnings and 2) Estimates of fame. The period under consideration for both is October 1, 2011 to September 30, 2012.

How We Calculated Earnings: For each celebrity, we got independent estimates from multiple sources—industry insiders including talent management agencies, film and TV producers, publishers, music industry professionals, sports consultants, advertising agencies, brand marketers, celebrity managers and other relevant experts.

How We Calculated Fame: We tracked their media visibility across print, television and the internet. We used Google to estimate online exposure, Facebook fans and Twitter followers. Our principal data partners Percept Talent Management, LexisNexis and TAM-Eikona helped provide data for Celeb endorsements as well on print and TV exposure. We were also supported by, Carving Dreams, and Nielsen Book Scan for data gathering process.
The entire process was verified by Ernst & Young, our official tabulators.

Note: The ranking in this list is based on estimates of earnings and media visibility of each celebrity across print, television and online media from October 1, 2011 to September 30, 2012. The numbers are, therefore, not accurate but merely indicative. While experts have been engaged to draw estimates of earnings and assess media visibility though various sources, Forbes India Magazine or Digital18 Media Private Limited takes no responsibility for their accuracy.