The Celebrity 100 ranking is based on two parametres: 1) Estimates of entertainment-related earnings and 2) Estimates of fame. The period under consideration for both this year was October 1, 2012 to September 30, 2013.
How We Calculated Earnings
For each celebrity, we got independent estimates from multiple sources—industry insiders, including talent management agencies, film and TV show producers, publishers, music industry professionals, sports consultants, advertising agencies, brand marketers, celebrity managers and other relevant experts.
How We Calculated Fame
We tracked their media visibility across print, television and the internet. We used Google to estimate online exposure, tracked Celeb Facebook fans and Twitter followers. Our principal data partners LexisNexis®, Exceed Entertainment, IOS Sports & Entertainment, Galatta, TAM-Eikona and Percept Talent Management helped provide data for celeb endorsements as well as on print and TV exposure. We were also supported by indiantelevision.com, tellychakkar.com, radioandmusic.com and Nielsen BookScan for data gathering process.
The entire process was verified by Ernst & Young, our official tabulators.
Note: The ranking in this list is based on estimates of earnings and media visibility of each celebrity across print, television and online media from October 1, 2012 to September 30, 2013. The numbers are, therefore, not accurate but merely indicative. We (at Forbes India Magazine or Digital18 Media Private Limited) have done our best to verify the information published, but do not take any responsibility for the absolute accuracy of the information.