Copyright 2016,

Decoding the bootstrappers

They have distinct traits which have helped them stay away from external equity without compromising growth

Illustration: Chaitanya Dinesh Surpur
  • The bootstrappers have identified niche, less capital-intensive business segments that generate strong cash flows
  • They stick to their core business and avoid unrelated diversifications
  • They plough back a larger proportion of profits into their business
  • The Bootstrapped Bosses have a long-term vision with a strong aversion to living ‘quarter-to-quarter’. Hence they abhor external equity
  • They prefer organic growth
  • Manage their debt better
  • Are not over ambitious and are happy with an industry- level growth
  • Handle business cycles better