By Naini Thaker| Jul 17, 2018
Media and entertainment companies likely to focus on digital verticals for advertising spends
Convergence is one of the most-talked-about subjects in the media and entertainment industry. Companies that previously offered only technology and distribution are now looking at content too.
PwC’s latest Global Entertainment and Media Outlook 2018-2022 looks at a five-year consumer and advertiser spending data and makes a five-year forecast for 15 entertainment and media segments, across 53 countries.
Sectors such as broadcast TV advertising revenue show a stagnant or declining revenue growth, with an estimated compound annual growth rate of 2.3 percent from 2017-2022. CAGR for internet ad revenue is pegged at 8.7 percent in 2017-22.