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Digital ad-age: This is how ad revenue is likely to grow in the next five years

Media and entertainment companies likely to focus on digital verticals for advertising spends


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Convergence is one of the most-talked-about subjects in the media and entertainment industry. Companies that previously offered only technology and distribution are now looking at content too.

PwC’s latest Global Entertainment and Media Outlook 2018-2022 looks at a five-year consumer and advertiser spending data and makes a five-year forecast for 15 entertainment and media segments, across 53 countries.

Sectors such as broadcast TV advertising revenue show a stagnant or declining revenue growth, with an estimated compound annual growth rate of 2.3 percent from 2017-2022. CAGR for internet ad revenue is pegged at 8.7 percent in 2017-22.