As Center Fresh completes 25 years in the country, Forbes India traces how Perfetti Van Melle's flagship brand used strong advertising to make it big
Colgate and Lloyd both bet big numbers on casting celebrity couples together for the first time on television. Which brand pulled off the casting coup better?
Most burger brands in India use only 30 percent - 60 percent chicken in their burgers; rest are fillers such as bread crumb, potato starch, soy granules, spices and coating
'Knock Knock' is a high-decibel campaign to drive customer engagement through live travel auctions and travel content