Thought Leadership
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Confidence: How it helps to keep the marketing budget healthy and long-term
What motivates CEOs when they decide on a marketing project? Are they just borrowing from the future to finance the present? And how can a CMO prevent cuts in their marketing budget that will ultimately influence a firm's long term performance? Prof. Tuck S. Chung, ESSEC Business School Asia-Pacific, explores the psychological traits of senior management that facilitate — or prevent — short-sighted marketing management
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Predictability is a big innovation when it comes to VC term sheets
A look at thousands of venture capital contracts finds that widespread standardization has made startup financing more efficient
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The power of public-private partnerships
How both sectors can collaborate to tackle global challenges
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Estimating the value of intangible investments: A new approach
A new research paper explores the challenges of in-house intangible investments and proposes a more flexible approach to estimate their value
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3 things industrial control system enterprises should do to boost cyber-resilience
Here's an action plan for industrial control system cyber-resilience
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Publish or perish: What the research says about productivity in academia
Universities tend to evaluate professors based on their research output, but does that measure reflect the realities of higher ed? A study of 4,300 professors by Kyle Myers, Karim Lakhani, and colleagues probes the time demands, risk appetite, and compensation of faculty
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What Indian managers should know about Generative AI
Given what organisations know about traditional AI models, it is time to take control of Gen AI's flaws and use its generative ability to offer complex, customised solutions
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Beyond narcissism: How leaders can avoid the hubris trap
Overcoming the hubris syndrome requires a dose of reality, humility and humour
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Expanding the pie to drive alignment around inclusion efforts: 3 tactics
Corporations made commitments — through words, actions and resources — to recruit, retain and foster cultures in which racial and gender minorities could thrive
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It's performance review time. Which ranking system is best for your team?
A look at the benefits and downsides of two different approaches
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Hybrid leadership: Lessons from a crisis
Like it or not, remote and hybrid work environments are here to stay. Three powerful principles will enable successful hybrid leadership