Rebecca Henderson, John and Natty McArthur University Professor at Harvard University, lays out three ways for firms to profit from investing in environmental sustainability: forestalling risk, increasing operational efficiency, and selling to the environmental niche
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out
When companies create new products, they are often also inventing new ideas—and that's where the real value resides. Gautam Ahuja discusses why companies fall short in fully exploiting their intellectual capital.