‘Buna’, the brand started by Pallavi Shantam in 2017, gave an innovative fashion direction to traditional Khadi. Called “Time Whisperer”, her collection was heavily rooted in the Japanese Wabi-Sabi concept, which embraces imperfections. Shantam brought it to the forefront in a stylish form with her collection. Time Whisperer was in collaboration with weavers from Burdwan, West Bengal, and it was developed with Jamdaani, woven stripes.