The homegrown FMCG major has created brands that have become synonymous with the categories they operate in-be it coconut oil brand Parachute or edible oil and oats brand Saffola. The company is looking at newer categories such as premium edible oil, healthy snacks and male grooming segments as the growth drivers for this fiscal. Marico expects robust growth in the male grooming segment with the acquisition of a 45 percent stake in Ahmedabad-based Zed Lifestyle that owns Beardo which offers products for hair and skin care.