Bahl launched ecommerce platform Snapdeal in February 2010 along with co-founder Rohit Bansal. It has received funding from prominent investors like Softbank, BlackRock, Temasek, Foxconn, Alibaba, Premji Invest, Ratan Tata, and so on. In 2017, there were rumours that the ecommerce platform would be sold to Flipkart, amid several layoffs. However, Bahl was resilient and took a bet on his company. In a lengthy presentation to Snapdeal, Bahl announced Snapdeal 2.0, a stripped-down and lean version of the ecommerce company.