Thought Leadership

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Which marketing strategies drive the highest-quality traffic with the lowest cos
From mailshots to influencers, all the basics and not-so-basics to boost your website traffic
ByIESE Business School
Shoppers look beyond ecolabels when buying sustainable products
ByStanford
Most Gen AI players remain 'far away' from profiting: Interview with Andy Wu
ByHarvard Business School
Zerodha’s future depends on whether it wants to join its rivals or beat them
ByBharatiya Vidya Bhavan's SPJIMR
How firms can better build on the knowledge of startups
ByINSEAD
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From automation to augmentation: Human skills in the age of AI
ByThunderbird School of Global Management
How can companies secure their future with rise in agentic AI adoption
ByIIM Calcutta
How simple rules can outsmart uncertainty
ByFuqua School of Business
AI transformation is not about tech
ByINSEAD
From Digital Reach to digital depth: Dissecting India's UPI usage by state and
ByIIM Bangalore
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5 tips for finding the right angels
ByKellogg School of Management
Plastics Crisis: What global treaty negotiations in Geneva mean for our future
ByIIM Bangalore
How to: Become a capable and caring “Badass”
ByStanford
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