JRD Tata's advice influenced my philanthropy: Sudha Murty

Blogs

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  Storyboard18

  Storyboard18 | Marketers believe they write good briefs. Ad agency execs disagree

  By Priyanka Nair

  Decoding modern-day advertising briefs–what works and what doesn't

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  Storyboard18

  Storyboard18 | Why the pandemic failed to deter sales of luxury brands in India

  By Tasmayee Laha Roy

  Renewed focus on digital messaging and video-assisted sales kept the luxe market in India buoyant through 2020 and pushed sales numbers to a record high in 2021

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  Life

  International Day of Persons with Disabilities: How brands can lead on the inclusivity path

  By Komal Mehra

  Real diversity and inclusion begin at the grassroots level. On International Day of Persons with Disabilities, here are some simple guidelines that brands and organisations can follow to ensure a more equitable society

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  Storyboard18

  Storyboard18 | Time is ripe to take advantage of the growing cult of Made-In-India CEOs

  By Lloyd Mathias

  The cult of Indian executives running global companies grows, and not just linearly. Here's an attempt to analyse the larger implications of the growing phenomenon of the Made-In-India CEO

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  Enterprise

  Telecom in India–propelling digital growth

  By Lakshminarasimha K & Koshy Jacob Abraham

  It is time for the Indian telecom sector—second largest in the world in terms of subscriber base—to get policies that are aligned to global trends

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  Storyboard18

  Storyboard18 | I can tell a story, and the moral of that story can be your product or service: Shraddha Jain

  By Tasmayee Laha Roy

  In an exclusive chat with Storyboard18, Bengaluru-based creator and internet sensation Shraddha Jain (aiyyoshraddha) talks about influencer marketing, what brands want, storytelling, trending videos that travel from Pune to Paris, and more

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  Environment and Sustainability

  The big electric race is afoot. How do you ensure small EV and cell makers don't get left behind?

  By Ashim Sharma

  Demand for EVs is quickly skyrocketing, bringing with it a set of supply and demand problems. An early action plan, with the help of innovation and strategic partnerships will benefit EV manufacturers

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  Enterprise

  Empowering rural women may be the key to a poverty-free Bharat

  By Zarina Screwvala

  Women are a catalyst in the prosperity of their households and the wider community