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Marketing and Branding
How important is a brand's valuation?
Shubhranshu Singh Nov 25, 2020
Consumers don’t merely buy brands, they ‘buy into brands’. A brand’s strategy must address key components of value creation such as reputation value, relationship value, experiential value and above all, symbolic or cultural value
Marketing and BrandingMarketing and Branding
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How can marketers increase their return on investment? Harsh Pamnani
Emotion in brand building: The questions that await answers Shubhranshu Singh
The difference between a company's mission, vision and purpose Harsh Pamnani
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Business & StrategyBusiness & Strategy
Indian-Textiles_SM
Five ways for Indian textiles to get a bigger global market share Kearney
'Being first' matters but 'being better' matters more Shubhranshu Singh
The King and I: What I learned from Aditya Puri Luis Miranda
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Work Place & Human ResourcesWork Place & Human Resources
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Leadership lessons: Is it normal to talk to yourself? Yatin Khulbe
How to lead a high-performing team in the age of remote work Bhavna Dalal
How to hack productivity and make it available on demand Bhavna Dalal
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CoronavirusCoronavirus
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Was the Covid-19 impact less severe on bonuses as compared to increments? Anandorup Ghose KC Malladi
Covid-19: Leveraging tech to improve affordable healthcare access Aparna Hegde Kumud Mohan Rai
How secure is your work-from-home set-up? Vishal Salvi
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TechnologyTechnology
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Has 2020 slowed the pace of future innovation? Shalini Lal
Reinventing by digital transformation: Businesses that got it right Manish Maheshwari
How Indian IT can turn adversity into opportunity in Covid-19 era Bhupendra Kothari & Vishesh Agarwal
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Digital NavigatorDigital Navigator
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How India can lead in a vital platform technology: Lithium-ion batteries Kowthamraj VS and Vivas Kumar
Navigating data security in the multi-cloud, digital transformation era Viswanath Ramaswamy and Sudeep Das
If our kids can, so can we: Leveraging the virtual world Raja V
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FinanceFinance
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How to plan your equity investments amidst market record high Rishabh Parakh
US Presidential Elections 2020: How to hedge your risks Nikhil Kamath
Deciphering a healthy stock market rally Nikhil Kamath
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Economy & PolicyEconomy & Policy
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Can Sahibganj become the mini-Rotterdam of East India? Kowthamraj
India's K-shaped recovery: An economy split in two Nikhil Kamath
Stock market investing: Can we expect a market correction soon? Rishabh Parakh
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HealthHealth
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We must step up philanthropy for mental health: Kiran Mazumdar-Shaw Kiran Mazumdar-Shaw
The economic argument to maintaining cardio-metabolic health Dr Ramakanta Panda
Is mental illness covered under your health insurance policy? Rishabh Parakh
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Capital IdeasCapital Ideas
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Capital Ideas transcript: Inside the rejig at Avendus, with Ranu Vohra Pooja Sarkar
'Million dollar question is, what will happen with offices?': Stephen A Schwarzman Pooja Sarkar
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InfrastructureInfrastructure
Post-COVID_SM
Buying a home in the post-Covid market? Here's what you should know Gaurav Sawhney
Is this the best time to buy property? Raj Khosla
Should you invest in InvITs? Harsh Shah
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MissRepresentMissRepresent
The economic potential of women self-help groups
The economic potential of women self-help groups Divya J Shekhar
'The government is open to new methods of collecting gender disaggregated data' Divya J Shekhar
Patriarchy rules politics too, but these women want to change that Divya J Shekhar
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TravelTravel
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Can the online travel aggregator industry become profitable? Aditya Agarwal
Riding from India to London through the Silk Route, on a motorbike Kumar Shah
How the Indian hospitality sector can up its game Rushabh Vora
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From the bookshelves of Forbes IndiaFrom the bookshelves of Forbes India
Katherine-Eban-s
No incentive for quality in generic drugs world: Katherine Eban Pooja Sarkar
'To be a leader, master a skill': Carlyle's David Rubenstein Pooja Sarkar
Why 'agile' does not mean laying people off, and other myths Pooja Sarkar
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Environment and SustainabilityEnvironment and Sustainability
Water_SM
The role of governance in curbing the water crisis Mukund Vasudevan
Rethinking the water crisis: Manage the demand first Mukund Vasudevan
Water crisis: The 'It's not my problem' syndrome Mukund Vasudevan
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Luxury & LifestyleLuxury & Lifestyle
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How India fashion and lifestyle brands can reinvent their retail strategy Kearney
Zomato, you have bitten off more than you can chew with video streaming Abhik Choudhury
In memory of Jiggs Kalra, the mentor Rupali Dean
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ScienceScience
Forensics_SM
Forensics, an emerging—and viable—career option Jayant Saran
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EducationEducation
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Covid Classrooms: India could lose progress made on girls' education Mitali Nikore
To cultivate a productive future workforce, schools must teach socio-emotional skills Aditya Natraj
Beyond the mid-day meal: The prospect of sports in tackling dropout rates Ashish Kumar Ballal and Ajay Kavishwar
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Gender ParityGender Parity
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Women, make time for your hobbies Anil Mathur
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Life in the lockdownLife in the lockdown
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Sunanda Bai: The real inspiration in my life Adrian Mendonza
Eat, Pray, Sanitise Brian Carvalho
At a Safe and Social Distance Brian Carvalho
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Climate changeClimate change
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Why it makes business sense to flatten the global warming curve Ritu Arora
Life Underwater is Perishing: This 'Marine Cemetery' is a Red Alert Aakash Ranison
How corporates can tackle climate change N Sunil Kumar
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SupermarketWalaSupermarketWala
Sahakari-Bhandar-s
Covid-19: When residents took over a Sahakari Bhandar store Damodar Mall
The customer is not 'your wife' Damodar Mall
SupermarketIndia: Hidden in plain FMCG sight Damodar Mall
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LegaleseLegalese
Corporate-Social-Responsibility-Policy
CSR amendment rules could put development sector on ventilator Dr. Edmond Fernandes
Why the Supreme Court set aside RBI's ban on cryptocurrency trading Rajdeep & Joyeeta Banerjee
Human Rights Day: Promise for a better future Rajdeep & Joyeeta Banerjee
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Wealth ManagementWealth Management
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Day(s) Without Money: Chronicles from a Yes Bank customer Ruchika Shah
Small thinking erodes big money Rajmohan Krishnan
Zen and the art of wise wealth management Rajmohan Krishnan
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Food for ThoughtFood for Thought
Personal-Fitness-s
Personal fitness: A game-changer for industry outcomes Ravi Wazir
Battling the threat of adulteration and other food fraud Ravi Wazir
Women in Hospitality: Balancing the scales Ravi Wazir
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MarketsMarkets
Phase-of-market-s
It's time to accumulate stocks with a long-term view Mohit Batra
Investing Dos and Dont's ahead of election results Rishabh Parakh
IPL or Elections 2019: Which game will marketers win? N Chandramouli
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Talking WildTalking Wild
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Let's find the grasslands first, not the cheetah Salil Panchal
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Dispatches from DavosDispatches from Davos
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Future of Work: Discussing robots—and cobots—at Davos' World Economic Forum C.P. Gurnani
Dispatch from Davos: How Leaders Can Shape a Sustainable World C.P. Gurnani
Dispatch from Davos: Can India help fuel global growth? C.P. Gurnani
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Silk Odyssey 2.0Silk Odyssey 2.0
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India to London road trip, part 13: Paris to Barcelona, Spain to Morocco Kumar Shah
India to London road trip, part 12: Storybook scenes in Germany, Austria and Switzerland Kumar Shah
India to London road trip, part 11: Latvia, Lithuania, and a flavour of Gujarat in Poland Kumar Shah
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PhilanthropyPhilanthropy
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Shift gears and accelerate: SDGs 2030 depend heavily on India's progress Neera Nundy
How to successfully transition into the social sector Anu Prasad
Taking a closer look at India's next gen philanthropists Shalmalee Aidoor
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The Innovation EdgeThe Innovation Edge
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Six myths surrounding 3D printing in India Anand Prakasam
How design thinking can help companies Anubhav Gupta
Is the Indian textile and apparel industry reinventing itself? Stefanie Bauer & Divya Jagasia
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StartupStartup
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Why don't more Indians invest in Israeli startups? Dr. Tzakhi Freedman
Moving from the startup phase to a growth phase Rushabh Vora
Ola to Oyo: An emerging breed of internet-age Indian companies have global ambitions Harichandan Arakali
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EntrepreneurshipEntrepreneurship
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Why entrepreneurs should work for someone else first Rushabh Vora
Why entrepreneurs need constructive hobbies to succeed Rushabh Vora
Entrepreneurship: How to (really) own your scars Sidharth Rao
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Arts and EntertainmentArts and Entertainment
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Netflixed: Is TV past its best-by date? Piyush Sharma
Batman fans, give Robert Pattinson a chance Rucha Sharma
An artist's notes from the Venice Biennale Bose Krishnamachari
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InvestmentInvestment
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How to evaluate distressed airlines and deals Umakanta Panigrahi & Vibhor Nayar
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Public GoodPublic Good
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Cyclone Fani: How Odisha is slowly coming back to its feet Taruka Srivastav
Making global brands in India K. Yatish Rajawat
Bridging the funding gap in highways K. Yatish Rajawat
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EnterpriseEnterprise
Vikram-Solar_SM1
How India can become a world leader in solar power Gyanesh Chaudhary
What most women-led enterprises in India have in common? Urvashi Devidayal & Prachi Maheshwari
Enterprise value of firms under insolvency Umakanta Panigrahi
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Ramblings of an Accidental InvestorRamblings of an Accidental Investor
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Books are bad technology Luis Miranda
Celebrating life and death Luis Miranda
Sex offenders: Can they ever be forgiven? Luis Miranda
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GivingGiving
Invest-in-fundamental-rights-sm
Invest in fundamental rights to ensure access to justice for all Sriparna Ganguly
Leveraging the power of the collective can drive impact Mehek Punatar & Neha Lalwani
Unlocking CSR funds for impact investment ecosystem Akanksha Sharma
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Beyond the NumbersBeyond the Numbers
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The Last Girl: Nobel Peace Prize for fight against ISIS Rajdeep & Joyeeta Banerjee
Can humour make you a better boss? Bhavna Dalal
Disintegration of the joint family system, emergence of nuclear family Terentia Consultants
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The Good CompanyThe Good Company
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Embracing four mindsets towards impact-led philanthropy Amrita Parekh
Building a Goodtech Future: The rise of technology Abhishek Jain
Why sustainability is more than a collection of feel good initiatives Chulendra De Silva
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KPITKPIT
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Smart transportation: A key building block for a smart city KPIT
Erasing boundaries for a unique customer experience Shirish Patwardhan
Automated fuel stations: Enhancing customer experience using analytics at retail points KPIT
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LifeLife
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What are philanthropists doing to fight the anti-smoking battle? Soumitra Pandey, Susan Wolf Ditkoff and Philip Dearing
Placing children in adult company can be a rewarding experience Ajay Kela
Serenity in Sweden Rahul Jagtiani
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No Wires AttachedNo Wires Attached
Moon_SM
10 observations from Mobile World Congress 2018 Mohammad Chowdhury
Too big to solve: Facebook's search for the perfect algorithm Mohammad Chowdhury
Is Uber a passing fad? Mohammad Chowdhury
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Forbes India BlogsForbes India Blogs
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Budget 2018: your fancy foreign-made smartphone may just get costlier Harichandan Arakali
Matinee idols: Actors who sparkled in 2017 Kunal Purandare
Show stealers: Finest actresses of 2017 Kunal Purandare
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Editor's BlogEditor's Blog
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Is a 'bad bank' a bad idea? N Madhavan
Blood on the ecommerce floor? Sourav Majumdar
30 Under 30: Call for submissions and nominations Peter Griffin
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UncategorizedUncategorized
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Budget 2017: An attempt to better 'connect' Bharat with India Deloitte
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GrandstandGrandstand
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Why I’ll always like Kohli, even if he fails Sanjeev Gupta
A run for the money: the world's highest-paid sports stars Peter Griffin
Dear Tendulkar-bhakts: how do you solve a problem like Maria? Peter Griffin
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The Living GadgetThe Living Gadget
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The Smartphone Has Arrived Marco D'Souza
Hey Apple, Where's the Bite? Marco D'Souza
Hands-On Review: Slingbox Pro-HD - Anywhere Television Marco D'Souza
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Middle IndiaMiddle India
When-we-innovate1
Must all mid-sized companies remain content with Jugaad ? Ravi Kiran
Are Indian businesses as innovative as we think they are? Ravi Kiran
The Ambition Inequality: Does the 1-9-90 Rule apply to Entrepreneurs? Ravi Kiran
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MoneyballMoneyball
Real-Estate6x4
Mumbai real estate prices are down! Not. Pravin Palande
Why ICICI Dynamic Fund has a contra bet on Cairn India Pravin Palande
UTI's recipe for good returns in lacklustre market Pravin Palande
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Chinese CheckersChinese Checkers
LI-Ning_6x4
Li Ning and the Delicate Art of Going Upmarket Neelima Mahajan-Bansal
Django Chained - and Why Hollywood Loves China Neelima Mahajan-Bansal
Why Baidu Likes Egypt and Other Such Matters Neelima Mahajan-Bansal
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The TechnoCapitalistThe TechnoCapitalist
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2013: The Year Of Watching You Govindraj Ethiraj
Ratan Tata: The Dreamer Of Cars Govindraj Ethiraj
Banking For All By 2014, A Game-Changing Dream Govindraj Ethiraj
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Anand's Defence: Live from MoscowAnand's Defence: Live from Moscow
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Anand Erases Creases on Forehead With World Title V Krishnaswamy
Viswanathan Anand Ensures Interesting Draw In 12th Round V Krishnaswamy
Innovations and novelties stand out in Games 10 & 11 V Krishnaswamy
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Bridge LogicBridge Logic
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Bridge Logic: The Real Expert Sanjoy Bhattacharyya
Bridge Logic: The Power of Focus Sanjoy Bhattacharyya
Bridge logic: Keep it simple Sanjoy Bhattacharyya
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