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Creator-economy
Marketing and Branding
Creator economy is here. How to stand out in a world of creators and influencers?
Harsh Pamnani Jan 28, 2022
In a booming market, there will be a good inflow of creators but the likelihood of new creators getting lost is much higher than getting noticed. Here are a few tips to stay on top of the game
Marketing and BrandingMarketing and Branding
Simplicity-is-important-to-win-the-market
Simplicity is important to win the market Shubhranshu Singh
Think before you hit send: Checklist to get moment marketing right Kashyap Vadapalli
'Direct To Consumer': What does it take to succeed on the D2C bandwagon? Shubhranshu Singh
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Economy & PolicyEconomy & Policy
Budget-2022
Budget 2022: What salaried Indians are expecting from Nirmala Sitharaman Aarti Raote
Community ownership: Essential step for rural empowerment Zarina Screwvala
Not first-mover or second, why India Inc needs to be the 1.5th mover Kowtham Raj & Tanushree Chandra
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FinanceFinance
Digital-transformation
Banks and fintechs partnering for digital transformation is a win-win for customers Bhavin Turakhia
How embedded financial products will empower fintech enablers Vasanth Kamath
Embedded finance will drive financial inclusion for the next 500 million Indians: Vasanth Kamath Vasanth Kamath
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EntrepreneurshipEntrepreneurship
women-entrepreneurs
How do we keep women's entrepreneurial spirit alive? Vidya Shah
What we need to do to really empower and enable women Vidya Shah
What India needs to do to boost women entrepreneurship Vidya Shah
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TechnologyTechnology
Ed-tech-is-set-to-grow-in-the-age-of-Covid19-and-beyond
Edtech is set to grow in the age of Covid-19 and beyond Vijay T S
Will India's PLI Scheme help it transform into a semiconductors powerhouse? Debraj Bhattacharya
What can AI and hybrid cloud do for businesses in 2022? Shalini Kapoor & Girish Dhanakshirur
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HealthHealth
How-to-take-care-of-newborns-amidst-the-rise-in-Covid19-cases
Omicron: How to take care of newborns amidst the rise in Covid-19 cases Dr Fazal Nabi
Awareness and focus: What the youth need to stay active and healthy Komal Mehra
Addressing the silent killer: Chronic Obstructive Pulmonary Disease Umang Vohra
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Environment and SustainabilityEnvironment and Sustainability
ESG-goals
An explainable product design can ensure ESG goals are achieved S Ramachandran and Dr. Shankar Venugopal
The big electric race is afoot. How do you ensure small EV and cell makers don't get left behind? Ashim Sharma
Fighting emissions: The need of a boundary-less effort for a greener planet Sunil Kumar Nandamudi & Shankar Arumugaperumal
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LifeLife
National-Youth-Day
National Youth Day: A young person's guide to being successful in the 21st century Ravi Venkatesan
Lessons from the 1971 Indo-Pakistan War: Be human, celebrate success, and remember the invisibles Luis Miranda
International Day of Persons with Disabilities: How brands can lead on the inclusivity path Komal Mehra
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EnterpriseEnterprise
Keeping-sustainability-at-the-heart-of-all-our-endeavours-is-now-a-necessity-CP-Gurnani
People, planet and profits: Keeping sustainability at the heart of all our endeavours is now a necessity C.P. Gurnani
Post-pandemic, flexi-work will boost commercial real estate Amit Ramani
Corporate burnout: A loss that India Inc. simply cannot afford Neerja Birla
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Arts and EntertainmentArts and Entertainment
Movie-Theatre_SM
Hindi film industry needs course correction to surf the winds of change Prabhat Choudhary
More Spielberg, less Tarantino: 2020 was the year of OTT and so will be 2021 Abhik Choudhury
Netflixed: Is TV past its best-by date? Piyush Sharma
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Climate changeClimate change
Resilience-Building
Give children a say in the climate change and resilience building conversation Neelam Makhijani
Quo Vadis, Homo Sapiens?: What have various climate summits resulted in? Sunil Kumar Nandamudi & Yashika Kaushal
Green finance: India's financial system needs to align with nation's climate priorities Rajani Kesari
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Storyboard18Storyboard18
Nykaa-IPO
Storyboard18 | After Nykaa's IPO blockbuster, Indian beauty industry looks at a big boom in 2022 Tasmayee Laha Roy
Storyboard18 | Breaking down the popularity of yesteryears' sports stars in the 2021 ad market Shibani Gharat
Storyboard18 | Managers, here's how to get through The Great Resignation of 2021 Vandana Bhalla
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Business & StrategyBusiness & Strategy
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Consolidation, transformation and diversification: Businesses unlock a new future with a deals approach Sanjeev Krishan
Why do analogies matter in the business world? Harsh Pamnani
Elephants cannot dance: A Tale of Two Fords Feza Tabassum Azmi
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StartupStartup
startups
From cash crunch to conflicts with investors: The early signs of crumbling businesses Harsh Pamnani
What investors are looking for in Indian smart wearables startups Padmaja Ruparel
Note for agencies: How to write the perfect creative brief for startups Abhik Choudhury
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Ramblings of an Accidental InvestorRamblings of an Accidental Investor
Delhi-pollution
Delhi residents are also responsible for their poor air quality, not just farmers Luis Miranda
The risk of being a public sector bank chairman Luis Miranda
Reversal of IRCTC convenience fee: DIPAM, the new protector of minority investors? Luis Miranda
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CoronavirusCoronavirus
COVID19-Financial-Stress
6 steps to protect your credit score after financial stress from Covid-19 Raj Khosla
How to prepare India's health infra to protect children from Covid third wave Neelam Makhijani
International day of the girl child: What we must remember as we reopen schools Sohini Bhattacharya
Read More »
EducationEducation
Upskilling
How eternal hunger to learn, upskill, and grow can help achieve your dreams C.P. Gurnani
Education in a crisis: How do we cope and improve? Neelam Makhijani
Lessons on learning: How the pandemic changed education Byju Raveendran
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LegaleseLegalese
Cybersecurity-International-Law
For cybersecurity, India must look to international law Nikhil Sud
India's IT rules could chill innovation and free speech, muzzle the marginalised into oblivion Nikhil Sud
India's non-personal data rules look harmless for competition—but can kill it Nikhil Sud
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GivingGiving
Small-donations-by-Zarina-Screwvala
The how, when, and to whom of giving back Zarina Screwvala
Accelerating family philanthropy will drive India's socio-economic growth Neera Nundy
Invest in fundamental rights to ensure access to justice for all Sriparna Ganguly
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PhilanthropyPhilanthropy
Not-For-Profit-Incubator-by-Gayathri-Vasudevan
Can not-for-profit incubators change India? Gayathri Vasudevan
Shift gears and accelerate: SDGs 2030 depend heavily on India's progress Neera Nundy
How to successfully transition into the social sector Anu Prasad
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Digital NavigatorDigital Navigator
digital-consumer
Basics of marketing to the Gen-Z digital consumer Sonya Kakodkar
Does digital coaching have the power to redefine the education system? Siddharth Rajsekar
4 important traits of digital native businesses that enable them to stay relevant Sanjay Menon
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Public GoodPublic Good
WATER-s
How to fix India's water woes—and why that's good for economics Pearl Tiwari
Cyclone Fani: How Odisha is slowly coming back to its feet Taruka Srivastav
Making global brands in India K. Yatish Rajawat
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Work Place & Human ResourcesWork Place & Human Resources
Empathy
Want to be a good employer? Be empathetic Bhairavi Jhaveri
Three ways organisations can help with anxiety, despair and loss Shalini Lal
In difficult times, a call for managers to have an open heart Shalini Lal
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MarketsMarkets
Sensex_SM
Following Warren Buffet, and other mistakes to avoid while investing in stock markets Rishabh Parakh
Can a GameStop happen in India? Nikhil Kamath
How you can avoid making cliché investing mistakes Rishabh Parakh
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InfrastructureInfrastructure
Reimagining-a-greener-construction-sector
A greener construction sector? An idea whose time has come Neeraj Akhoury
Don't honk, ok please: Quieter roads can make them safer too Sumaira Abdulali
Budget 2021: Focus on manufacturing will aid India's economic recovery Mohammed Athar
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Food for ThoughtFood for Thought
Do-Superstar-Performers-make-Superstar-Leaders_Sachin-Tendulkar
Do superstar performers make superstar leaders? Ruchira Chaudhary
How women business owners could lead India's economic growth Elizabeth A. Vazquez
Personal fitness: A game-changer for industry outcomes Ravi Wazir
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InvestmentInvestment
ESG
Environmental, Social and Governance Investing–A fad or here to stay? Soumya Rajan
Ready reckoner: Everything you need to know about investing in gold Rishabh Parakh
How volatility in global markets changed investment choices of UHNIs Nikhil Kamath
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Gender ParityGender Parity
HER-ship_SM
For women entrepreneurs, going online is the most promising road ahead Archana Vohra
Buying from women-owned businesses is a smart decision on local and global level Elizabeth A. Vazquez
Five crucial lessons to build inclusive workplaces for women to thrive Seema Padman
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Talking WildTalking Wild
ELEPHANT_000_Del6221195-2-SM
World Wildlife Day 2021: India's economic growth can't be at cost of environment Sumaira Abdulali
Let's find the grasslands first, not the cheetah Salil Panchal
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Beyond the NumbersBeyond the Numbers
SMshutterstock_1241121220
The Last Girl: Nobel Peace Prize for fight against ISIS Rajdeep & Joyeeta Banerjee
Can humour make you a better boss? Bhavna Dalal
Disintegration of the joint family system, emergence of nuclear family Terentia Consultants
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MissRepresentMissRepresent
The economic potential of women self-help groups
The economic potential of women self-help groups Divya J Shekhar
Women hold 17% of board positions in corporate India, but only 11% leadership roles Divya J Shekhar
'The government is open to new methods of collecting gender disaggregated data' Divya J Shekhar
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SupermarketWalaSupermarketWala
Kirana-store_sm
India's kirana stores, the original ecommerce play Damodar Mall
Covid-19: When residents took over a Sahakari Bhandar store Damodar Mall
The customer is not 'your wife' Damodar Mall
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Capital IdeasCapital Ideas
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Capital Ideas transcript: Inside the rejig at Avendus, with Ranu Vohra Pooja Sarkar
'Million dollar question is, what will happen with offices?': Stephen A Schwarzman Pooja Sarkar
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TravelTravel
SM_Exploring-Opportunity-_shutterstock_528753085
Can the online travel aggregator industry become profitable? Aditya Agarwal
Riding from India to London through the Silk Route, on a motorbike Kumar Shah
How the Indian hospitality sector can up its game Rushabh Vora
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From the bookshelves of Forbes IndiaFrom the bookshelves of Forbes India
Katherine-Eban-s
No incentive for quality in generic drugs world: Katherine Eban Pooja Sarkar
'To be a leader, master a skill': Carlyle's David Rubenstein Pooja Sarkar
Why 'agile' does not mean laying people off, and other myths Pooja Sarkar
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Luxury & LifestyleLuxury & Lifestyle
s-Indian-Fashion-Lifestyle-Industry_Kearney
How India fashion and lifestyle brands can reinvent their retail strategy Kearney
Zomato, you have bitten off more than you can chew with video streaming Abhik Choudhury
In memory of Jiggs Kalra, the mentor Rupali Dean
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ScienceScience
Forensics_SM
Forensics, an emerging—and viable—career option Jayant Saran
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Life in the lockdownLife in the lockdown
Sunanda-ji-s
Sunanda Bai: The real inspiration in my life Adrian Mendonza
Eat, Pray, Sanitise Brian Carvalho
At a Safe and Social Distance Brian Carvalho
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Wealth ManagementWealth Management
IMG_20200307_122135
Day(s) Without Money: Chronicles from a Yes Bank customer Ruchika Shah
Small thinking erodes big money Rajmohan Krishnan
Zen and the art of wise wealth management Rajmohan Krishnan
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Dispatches from DavosDispatches from Davos
wefdavos_sm
Future of Work: Discussing robots—and cobots—at Davos' World Economic Forum C.P. Gurnani
Dispatch from Davos: How Leaders Can Shape a Sustainable World C.P. Gurnani
Dispatch from Davos: Can India help fuel global growth? C.P. Gurnani
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Silk Odyssey 2.0Silk Odyssey 2.0
Eiffel-tower_sm
India to London road trip, part 13: Paris to Barcelona, Spain to Morocco Kumar Shah
India to London road trip, part 12: Storybook scenes in Germany, Austria and Switzerland Kumar Shah
India to London road trip, part 11: Latvia, Lithuania, and a flavour of Gujarat in Poland Kumar Shah
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The Innovation EdgeThe Innovation Edge
SM_EOS_Building_Process_Metal_Content_2
Six myths surrounding 3D printing in India Anand Prakasam
How design thinking can help companies Anubhav Gupta
Is the Indian textile and apparel industry reinventing itself? Stefanie Bauer & Divya Jagasia
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The Good CompanyThe Good Company
SM_shutterstock_1178720992
Embracing four mindsets towards impact-led philanthropy Amrita Parekh
Building a Goodtech Future: The rise of technology Abhishek Jain
Why sustainability is more than a collection of feel good initiatives Chulendra De Silva
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KPITKPIT
SM_shutterstock_673828513
Smart transportation: A key building block for a smart city KPIT
Erasing boundaries for a unique customer experience Shirish Patwardhan
Automated fuel stations: Enhancing customer experience using analytics at retail points KPIT
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No Wires AttachedNo Wires Attached
Moon_SM
10 observations from Mobile World Congress 2018 Mohammad Chowdhury
Too big to solve: Facebook's search for the perfect algorithm Mohammad Chowdhury
Is Uber a passing fad? Mohammad Chowdhury
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Forbes India BlogsForbes India Blogs
sm-RTSJUIC-copy
Budget 2018: your fancy foreign-made smartphone may just get costlier Harichandan Arakali
Matinee idols: Actors who sparkled in 2017 Kunal Purandare
Show stealers: Finest actresses of 2017 Kunal Purandare
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Editor's BlogEditor's Blog
rbi_sm
Is a 'bad bank' a bad idea? N Madhavan
Blood on the ecommerce floor? Sourav Majumdar
30 Under 30: Call for submissions and nominations Peter Griffin
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UncategorizedUncategorized
telecom_sm-1
Budget 2017: An attempt to better 'connect' Bharat with India Deloitte
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Watchful eye: Notes from BaselworldWatchful eye: Notes from Baselworld
IMG_20160318_083805
The watchmakers & visitors are back in Basel Salil Panchal
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GrandstandGrandstand
virat_kohli
Why I’ll always like Kohli, even if he fails Sanjeev Gupta
A run for the money: the world's highest-paid sports stars Peter Griffin
Dear Tendulkar-bhakts: how do you solve a problem like Maria? Peter Griffin
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The Living GadgetThe Living Gadget
android_one
The Smartphone Has Arrived Marco D'Souza
Hey Apple, Where's the Bite? Marco D'Souza
Hands-On Review: Slingbox Pro-HD - Anywhere Television Marco D'Souza
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Middle IndiaMiddle India
When-we-innovate1
Must all mid-sized companies remain content with Jugaad ? Ravi Kiran
Are Indian businesses as innovative as we think they are? Ravi Kiran
The Ambition Inequality: Does the 1-9-90 Rule apply to Entrepreneurs? Ravi Kiran
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MoneyballMoneyball
Real-Estate6x4
Mumbai real estate prices are down! Not. Pravin Palande
Why ICICI Dynamic Fund has a contra bet on Cairn India Pravin Palande
UTI's recipe for good returns in lacklustre market Pravin Palande
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Chinese CheckersChinese Checkers
LI-Ning_6x4
Li Ning and the Delicate Art of Going Upmarket Neelima Mahajan-Bansal
Django Chained - and Why Hollywood Loves China Neelima Mahajan-Bansal
Why Baidu Likes Egypt and Other Such Matters Neelima Mahajan-Bansal
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The TechnoCapitalistThe TechnoCapitalist
CCTVSm
2013: The Year Of Watching You Govindraj Ethiraj
Ratan Tata: The Dreamer Of Cars Govindraj Ethiraj
Banking For All By 2014, A Game-Changing Dream Govindraj Ethiraj
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Anand's Defence: Live from MoscowAnand's Defence: Live from Moscow
v_anand
Anand Erases Creases on Forehead With World Title V Krishnaswamy
Viswanathan Anand Ensures Interesting Draw In 12th Round V Krishnaswamy
Innovations and novelties stand out in Games 10 & 11 V Krishnaswamy
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Bridge LogicBridge Logic
figure_one
Bridge Logic: The Real Expert Sanjoy Bhattacharyya
Bridge Logic: The Power of Focus Sanjoy Bhattacharyya
Bridge logic: Keep it simple Sanjoy Bhattacharyya
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