After politics, it is perhaps the branded generics market in India where the incumbency factor plays out in full force for new entrants. The top few firms cover five to six percent of the market; the rest is cluttered with 20,000-odd players. In 2007, Eris Lifesciences entered this space with a strategy to identify gaps in super specialties in select categories, such as cardiology, gastroenterology, pediatrics, orthopedics—in the process creating new market segments. For instance, Vitamin D. New research shows it can keep liver and thyroid disorders, and even cancer, at bay. The Vitamin D market was Rs 18 to Rs 20 crore three years ago. In 2012, it added Rs 94 crore to Eris’ revenue of Rs 296 crore. The company has launched diagnostics for Vitamin D deficiency, and has eight such products in its portfolio, including suppositories.
(This story appears in the 09 November, 2012 issue of Forbes India. To visit our Archives, click here.)
Sir I really admire your thinking quality. I am sure that with in very short time of period Eris will enter into the top 3 companies in India. But For that it is required to follow your strategies. On the field it should not differ what you have plan to do. Because in many cases it happens that the employer plans something and employees do other thing. In that case success will not come. I have full confidence and faith on you that you will achieve your goal very soon. we all are with you.
on Mar 29, 2016Congratulations sir.. I am proudly feeling to a part of eris life sciences.. you a real mentor I feel one time in a training programme...
on Aug 26, 2015I will appreciate the idea of selling Vit D on prescription. It only the idea which clicks the sales or marketing. Regards
on Jul 7, 2015Many many congratulations sir ji. You are a god massenger becoze I salute u are thinking. Gazb ho sir aap.
on Jun 27, 2015customers satisfaction with Quality products is main motto of you sir. Thanks sir.
on Jan 7, 2014Congratulations sir.
on Sep 4, 2013Surely Eris is going to achieve a lot more things which has never been done before. Proud to be a part of it.
on Aug 31, 2013Really sir you are a God of pharma industry in india and i wish you achieve the gold of world pharma industry God.............You are a best sir.............many many congratulation.
on Aug 19, 2013Proud to be a part Eris
on Aug 17, 2013proud to be a eris employee.....want to be sea,,ERIS WILL NO 1 COMPANY IN INDIA.......
on Jun 27, 2013sir ! really excited to see complete article and position. amazing to see success following........ wish god to shower more
on Mar 28, 2013I am very proud to be a Chemist of this company and producing a quality product. we are consider as best Company so far.
on Mar 1, 2013inspiration
on Dec 4, 2012Good job done by eris life sciences..........the business eris is getting is only because of high investment on all the corrupt doctors......and the benifits of vitamin d in patients are credited for USV and not eris.
on Dec 1, 2012Bakshi sir you are an IDEAL for me and many new youngsters...!!!
on Nov 24, 2012CONGRATULATION SIR, IT is ALL OF ABOUT YOUR VISION. YOU HAVE CREATED A HISTORY In PHARMA MARKET.
on Nov 24, 2012Its really impressive, a long leap in a short time. Role Model for many young enterprenures. All the best for future tasks a head. @ Nishitha
on Nov 24, 2012Many People Miss the opprtunity to make a more favourable exchange because they fail to recognize the opportunity . Our CEO Mr Amit bakshi is able to view it in very challenging and competitive market . Eris\'s success is one man army execution from top to bottom and his people oriented approach.
on Nov 23, 2012congratulation Mr.amit Bakshi sir.i am very happy after reading this article and want to see you on all business magazine.
on Nov 23, 2012congratulation bakshi sir,u have achieved, what u want.u create a history in pharma industry.
on Nov 23, 2012History is created by vision and brilliance mr amit bakshi once again proved it,congratulation and best wishes .
on Nov 23, 2012Congratulation Amit Sir for being no. 1 in cardiology and ENT n v want to see on cover of dis magazine. Wish you with lots of happiness n prosperity.
on Nov 16, 2012it was the correct strategy which i feel was the need ofthe hour in pharma industry. filling up the gaps of the RX of a doctor..looking for new products avenues in specality therapies.... ERIS did the same and reached their goal, got a faster growth. in fact , theri appraoch towards the marketing was also very practical and customerfocussed. yes it is indeed a challenge, but in business who taked the challenges and ready to face the consequencses, go.getter nature only will grow.. i wish eris a lot of future growth incoming days, and come up with many new molecules.
on Nov 9, 2012Rightly opted by Eris to identify and work on New/ untouched / unidentified/ different variations of usage of existing drugs. Still a larger areas remain unused for long.
on Nov 8, 2012A nice article and reflects a lot of facts in the market. Last 2-3 years I have been proposing to my clients in Pharma to look at Market gaps. Focus is what gives Pharma the needed growth. Now I think Eris should go for becoming a #social enterprise and use Social software with HCPs (when a foot inside the Drs clinic is tough they should add a virtual presence) and still increase their productivity. With the first mover advantages still waiting for #pharma in many areas, they can take the lead with a new mindset and grow. Wishing them all the best. @VaradhKrish
on Nov 8, 2012