Celebrity 100 List Methdology: How We Crunch The Numbers

The Forbes India Celebrity 100 list is arrived at by following a complex algorithm and some stringent processes verified by official tabulators

Published: Jan 26, 2013

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The Celebrity 100 ranking is based on two parameters: 1) Estimates of entertainment-related earnings and 2) Estimates of fame. The period under consideration for both is October 1, 2011 to September 30, 2012.


How We Calculated Earnings: For each celebrity, we got independent estimates from multiple sources—industry insiders including talent management agencies, film and TV producers, publishers, music industry professionals, sports consultants, advertising agencies, brand marketers, celebrity managers and other relevant experts.


How We Calculated Fame: We tracked their media visibility across print, television and the internet. We used Google to estimate online exposure, Facebook fans and Twitter followers. Our principal data partners Percept Talent Management, LexisNexis and TAM-Eikona helped provide data for Celeb endorsements as well on print and TV exposure. We were also supported by indiantelevision.com, Carving Dreams, tellychakkar.com and Nielsen Book Scan for data gathering process.
The entire process was verified by Ernst & Young, our official tabulators.


Note: The ranking in this list is based on estimates of earnings and media visibility of each celebrity across print, television and online media from October 1, 2011 to September 30, 2012. The numbers are, therefore, not accurate but merely indicative. While experts have been engaged to draw estimates of earnings and assess media visibility though various sources, Forbes India Magazine or Digital18 Media Private Limited takes no responsibility for their accuracy.

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  • Faddy

    Ha ha ha... Y ppl r insecure if rajni or kamals name is not dere.... Dey might b popular down south but in north n rest of india....who cares. N also I dont knw much abt dem but I think dey didnt hav a release during dis period...so how u ppl xpect dem 2 b on d list... East or west shahrukh izzz d best

    on Feb 3, 2013
  • Madhu

    Its false list....Its not reliable without Rajini, kamal,Pawan kalyan In the top 50...............

    on Jan 31, 2013
  • Kris

    HaHa.. Really Pathetic and Funny List....This list is prepared without basic commensense...Did they forget RAJINI...His Popularity is much more bigger than sharukh or salmankhan...I am pretty sure this will negative vibe towards Forbes magazine in south...

    on Jan 29, 2013
    • Forbes India

      Hi Kris, The reason Rajnikanth isn\'t on the list is because he didn\'t do any films or endorsements during our time period. While his fame score was high, it wasn\'t high enough to make up for zero revenue. In fact, we have an article exploring which southern star may some day take his throne: http://forbesindia.com/article/2012-celebrity-100/who-will-inherit-rajinikanths-throne/34621/1

      on Feb 4, 2013
  • Mridul

    this list is put together rather poorly and without proper insight seems that the research team was paying attention to only one type of media, esha gupta makes it but likes of kamal, rajni does not, also clubbing earnings and fame is lame when a celebrity power list is put.

    on Jan 29, 2013
  • Santhosh

    I might not agree with the list! Where are Rajinikanth and Kamal Hasan???

    on Jan 28, 2013
  • Madhan

    I agree with the top few in the list.... But there are so many other celebrities who are popular nationally and regionally... also who makes far more money than most of the people in the list.... This list should be created based separately one by fame and the other by money... Not impressive at all , compare to other Forbes listings.

    on Jan 28, 2013
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