Methodology: How We Crunch The Celeb 100 Numbers

Published: Dec 13, 2013

The Celebrity 100 ranking is based on two parametres: 1) Estimates of entertainment-related earnings and 2) Estimates of fame. The period under consideration for both this year was October 1, 2012 to September 30, 2013.

How We Calculated Earnings
For each celebrity, we got independent estimates from multiple sources—industry insiders, including talent management agencies, film and TV show producers, publishers, music industry professionals, sports consultants, advertising agencies, brand marketers, celebrity managers and other relevant experts.

How We Calculated Fame
We tracked their media visibility across print, television and the internet. We used Google to estimate online exposure, tracked Celeb Facebook fans and Twitter followers. Our principal data partners LexisNexis®, Exceed Entertainment, IOS Sports & Entertainment, Galatta, TAM-Eikona and Percept Talent Management helped provide data for celeb endorsements as well as on print and TV exposure. We were also supported by indiantelevision.comtellychakkar.com, radioandmusic.com and Nielsen BookScan for data gathering process.

The entire process was verified by Ernst & Young, our official tabulators.


Note:  The ranking in this list is based on estimates of earnings and media visibility of each celebrity across print, television and online media from October 1, 2012 to September 30, 2013. The numbers are, therefore, not accurate but merely indicative. We (at Forbes India Magazine or Digital18 Media Private Limited) have done our best to verify the information published, but do not take any responsibility for the absolute accuracy of the information.


(This story appears in the 27 December, 2013 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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  • Subramaniam Balajiragedra

    how is rajinikanth not on here. he earns more than most people on this list and he has also beaten many records with enthiran kochadaiyaan and even his upcoming kaabali teaser has broken many many records.

    on May 22, 2016
  • Raj

    How come India superstar Rajinikanth is not in the list? None of these 100 celebrities can even come nearer to Superstar\'s fame. Even SRK need Rajini\'s help for his film\'s publicity.. List without Superstar Rajini is totally unacceptable for all his diehard fans. Facebook, Twitter and internet should not be the only means to track the fan base. In India, out of 1.27 billion, how many of them are on the internet? You should consider the \"value\" of the celebrity during this period, not how much they earned during this specific period.

    on Dec 15, 2013
  • R.rengasamy

    Why Super Star Rajnikanth is not in the list top 100?

    on Dec 13, 2013
  • Ravi

    How can Katrina kaif be called an Indian celebrity when she is an british citizen? http://en.wikipedia.org/wiki/Katrina_Kaif

    on Dec 13, 2013
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