Mithila Palkar: Viral sensation

Mithila Palkar is living a dream

Published: Feb 6, 2018

Starting out as a newswire journalist covering beats as diverse as business, politics, entertainment, crime, civic affairs, cricket and defence, I was keen to pursue a career in print or broadcast journalism. But the emerging world of multimedia storytelling promised a fascinating future, and I changed my focus to digital media more than a decade ago. Before Forbes India, I have worked for organisations such as ANI, Money Control, Arabian Business, Yahoo India and VFS Global. I hold master's degrees in Communication Studies (University of Pune, India) and Journalism (University of Westminster, London, UK).

g_103177_mithila_palkar_280x210.jpgImage: Aditi Tailang for Forbes India; Location Courtesy: Shizusan Shophouse & Bar, High Street Phoenix; Styling: Eshaa Amiin & Team; Wardrobe Courtesy: Shirt, Pants and Fur Coat - Mango; Heels - Charles and Keith; Jewellery - Edesigns; Hair and Makeup Partner: Jean Claude Biguine

Mithila Palkar | 24
Actor

On a sultry evening in March 2016, Mithila Palkar posted a ‘cup song’ on YouTube. Before she knew it, the video went viral, garnering 2.9 million views to date and fetching the actor overwhelming attention. While using a plastic cup as a percussion instrument was a novel idea, the Mumbai girl’s infectious charm also worked in her favour.

‘Cup song’ or otherwise, the mass media graduate was already on the cusp of becoming an internet sensation. Palkar became a millennial favourite as Meera Sehgal, the popular character she played in the Girl in the City web series later that year. “Whatever I experience with the characters I play is something close to what millennials feel. The ‘realness’ of it appeals to the audience,” says Palkar, who admires actor Priyanka Chopra for her career choices.

Click here to view the full Forbes India 30 Under 30 list

Palkar has featured in plays, commercials and films such as Katti Batti (2015) and Muramba (2017), but her predominant work has been on over-the-top platforms, including web series Official Chukyagiri (2016), Annoying Things…. (2016) and Little Things (2016).

And this is just the beginning. Her upcoming projects include a play by Akvarious Productions and her first movie as a parallel lead—Karwaan, starring Irrfan Khan and Malayalam heartthrob Dulquer Salmaan.

“Mithila is on her way to where she has to be. Her strength is that she is not limiting herself to any one medium of entertainment,” says Akarsh Khurana, who has directed Karwaan. At her TEDx Talks appearance last year, Palkar spoke on ‘It is okay not to have a plan’. The belief clearly seems to have worked for her.

Click here to view the full Forbes India 30 Under 30 list

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(This story appears in the 16 February, 2018 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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