Kuldeep Dantewadia | 25
CEO & co-founder, Reap Benefit
CATEGORY: NGOS & SOCIAL ENTREPRENEURSHIP
After a business administration degree, in 2009 Kuldeep Dantewadia took a ride on Jagriti Yatra, which takes aspiring entrepreneurs on a train journey across the country, meeting successful innovators. The experience affirmed his determination to do something about the environment. Driven by enthusiasm and without much planning, Dantewadia, with a few friends, started collecting garbage. He spent six months understanding the garbage economy. “I found that there were a lot of behavioural issues,” he says, politely referring to our habit of not disposing of garbage correctly.
In 2011, Dantewadia, Kamal Raj (who used to work with a composting organisation), and Gautam Prakash (formerly of Microsoft and the Ashoka Foundation) formed Reap Benefit, with two key objectives: Finding behavioural change models and developing affordable ways towards more sustainable living. They went beyond garbage: “We realised we had to look at not just waste but also water, energy and greenery.”
(This article is excerpted from the latest Forbes India 21 February, 2014 issue which is now available at news stands and book stores. You can buy our tablet version from Magzter.com)