Kuldeep Dantewadia | 25
CEO & co-founder, Reap Benefit
CATEGORY: NGOS & SOCIAL ENTREPRENEURSHIP
After a business administration degree, in 2009 Kuldeep Dantewadia took a ride on Jagriti Yatra, which takes aspiring entrepreneurs on a train journey across the country, meeting successful innovators. The experience affirmed his determination to do something about the environment. Driven by enthusiasm and without much planning, Dantewadia, with a few friends, started collecting garbage. He spent six months understanding the garbage economy. “I found that there were a lot of behavioural issues,” he says, politely referring to our habit of not disposing of garbage correctly.
In 2011, Dantewadia, Kamal Raj (who used to work with a composting organisation), and Gautam Prakash (formerly of Microsoft and the Ashoka Foundation) formed Reap Benefit, with two key objectives: Finding behavioural change models and developing affordable ways towards more sustainable living. They went beyond garbage: “We realised we had to look at not just waste but also water, energy and greenery.”