Like all entrepreneurs who have built their business from scratch, there is a tendency to go with gut feelings
Yet, like all entrepreneurs who have built their business from scratch, there is a tendency to go with gut feelings. Dua, not a fan of excessive market research, narrates a hilarious story about how market research showed that the safest place for a person to walk on the road is at its centre. “It’s obviously going to be the safest; no one walks on the road for fear of being run over,” he says with a laugh.(This story appears in the 26 May, 2017 issue of Forbes India. To visit our Archives, click here.)
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on Oct 7, 2019