The Prius looks like a sharp, modern, even mildly futuristic car. The shape is fresh, with a drag coefficient of 0.25, one of the best in the world. It gains definition from its taut lines at the shoulder and the bottoms of the doors. The new headlamps go rather with the bonnet and air dam. Forget function, the form itself is slippery enough to grab attention.
(This story appears in the 19 March, 2010 issue of Forbes India. To visit our Archives, click here.)