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Fixing Air India

Competition is the least of the problems for the national carrier's boss Arvind Jadhav. Much of his problems are in-house

Published: Nov 16, 2009 08:20:00 AM IST
Updated: Nov 17, 2009 04:55:22 PM IST

It is difficult not to feel philosophical when you sit across the table with Arvind Jadhav at his office in New Delhi. What, you wonder, goes through a man’s head when he is hated by the rank and file in the organisation he heads? What, you wonder, does a man feel like to be the lone wolf with no pack to call his own? Before the questions coalesce, the answers shake you out of your reverie. Arvind Jadhav, chairman and managing director at Air India, doesn’t give a rat’s backside. Really!

“The first day I came into work, I looked at the airline’s books and told myself we’re in for a strike,” he says. Calmly. Without any trace of emotion. And damn right he was. There was just about enough cash to run the airline for four months. At Rs. 5,000 crore, the losses were unacceptable. And each month, it was burning up about Rs. 400 crore. Because desperate times call for desperate measures, four months into the job, he asked the pilots and senior managers to take a 50 percent cut in their allowances and incentive pay. A few days later on September 25, the 300-odd executive pilots on the airlines roster started reporting sick and rapidly brought the airline to its knees.

Arvind Jadhav, Chairman and MD, Air India
Arvind Jadhav, Chairman and MD, Air India
For four days, at the airline’s headquarters in the capital city, the war of words between the management led by Jadhav and the pilots unions escalated. Apparently, they came close to blows and when all dialogue broke down, at 10 p.m. on September 29, the no-nonsense, no bull-shit chairman was set to sign an order to shut the airline down; that would have been the second lock out in Air India’s 77-year-long history.

Later that night, Jadhav took a call from the prime minister’s office (PMO). The caller asked Jadhav to back down. It left him with no choice but to rescind the notice. The agitation was called off and yet another nail was struck into Air India’s proverbial coffin. “It’s a bit like shadow boxing,” he says. “There are many connections between the government and the employees. So at times, you don’t know who’s standing behind whom.”

Almost 1,000 miles away in Pune, Shashi Ramdas winced. A few weeks ago, he had written a note to Jadhav. Eighteen years ago, he used to work out of the same second floor wood panelled office at Airline House. A former Indian Air Force hand who had seen action in two wars, Ramdas was drafted by the government to bring order into what was then Indian Airlines. He was fighting an identical battle with the pilots then. The airline needed a team stationed in Kolkata. But the pilots insisted on staying in Delhi. It left the airline with a ridiculously expensive option. Fly them down from Delhi to Kolkata to operate flights in the east.

Before then, Ramdas had been asked twice to take it easy in his skirmishes with the union. The third time around, he ensured he had Madhavrao Scindia, then the minister of civil aviation, to back him. ‘Take them on and sort them out once and for all,’ Scindia had told Ramdas.

But as the agitation continued and pilots started to report sick, pressure mounted on the minister. He finally announced the setting up of a committee to look into their grievances. Ramdas heard about the move in the newspapers the next morning. He resigned the same day. “I was simply not allowed to run the company as a chairman and managing director should,” he says.

But Jadhav, Ramdas figured, is made of sterner stuff. A few days after taking over at the airline, he gave an unusually candid interview to Businessworld. “The debt of the company is 100 times the equity. This is unsustainable,” Jadhav told the magazine. His candour disarmed Ramdas. He wanted the incumbent to hang on in there. Which is why, he wrote the note.

A Troubled Legacy
Jadhav is no dyed-in-the-wool aviation wonk. He’s a career bureaucrat. His last assignment was as principal secretary at the department of infrastructure development in Karnataka. In the job, he had had his fair share of public skirmishes on the controversial Bangalore International Airport. While on that assignment, he caught the PMOs attention, which sounded him off as a potential candidate to take over the troubled Air India. Finally, in March, the committee of secretaries asked him to make a presentation on how he intended to turn the airline around if he was given the job. Sources say it was clear and lucid enough to convince everybody that Jadhav was indeed the best man for the job.
Once inside Air India, he quickly figured out the operational, financial and strategic issues at stake. For instance, 98 percent of the routes Air India operates on lose money. Then there is this little matter about Air India having 32,000 people on its rolls and much of its functions outsourced. Similar international airlines though operate with half the number of people. And if that isn’t enough, the much written and spoken about merger between Air India and Indian Airlines was in tatters. Except a common board, the two airlines continued to operate like separate companies on the ground. There were huge differences in pay scales across functions and levels.

The biggest issue on hand was that being a government-owned enterprise, nobody at the airline believed their jobs could come under threat. History was with them. Air India, everybody was convinced, would never be allowed to go down.


That changed in July this year when employees found their salaries were not credited to their bank accounts on the last day of the month. It was Jadhav’s way of telling folks at Air India the ship is sinking. The ripples were felt as far away as Frankfurt where the airport authorities were convinced the airline was headed into bankruptcy. They wanted bank guarantees on their payments and Jadhav had to fly to the city to convince them Air India wasn’t going belly up — not yet.

But there was one thing that he wasn’t prepared for. Unknown to the mandarins in the civil aviation ministry, for two years, Air India had ratcheted up a mountain of short term debt to meet its working capital needs. To be precise, Rs. 16,000 crore. Insiders say none of this was apparent from the airline’s accounts. As many as 18 public sector banks had offered an overdraft facility to the bank. Invariably, the public sector banks would roll over the dues every 90 days. And the burden has continued to grow, like a ticking time bomb.

Bharat Bhushan, the airline’s financial advisor from the ministry of finance, who joined the board of National Aviation Company of India Ltd. (NACIL) in March this year, calls this a text-book case of mismanagement. “Borrowing money at 12 percent to pay employee salaries is unprecedented,” he says. The loans grew by as much as over 250 percent over the last two years.

“I am looking at a three year turnaround plan. We need to make sure that our costs are structurally lower than the market,” says Arvind Jadhav
“I am looking at a three year turnaround plan. We need to make sure that our costs are structurally lower than the market,” says Arvind Jadhav
Much of the rot, insiders say, set in during the five year tenure of Vasudevan Thulasidas, a Tripura cadre IAS officer, who was for the most part, out of depth at the airline. During his reign, Air India lost money for most of the good years. Industrial harmony was bought through liberal agreements with unions, even as the red on the balance sheet got deeper. As a result, for two years, even as the airline made losses, productivity-linked incentives paid out to employees actually increased by 15 percent.

Over the years, the balance of power decisively swung in favour of the unions. “Many decisions that should have rested with the management are now enshrined in union agreements. For instance, irrespective of whether the aircraft is 80 percent full or 20 percent, the management does not have the right to reduce the size of the cabin crew,” says a senior advisor to the airline.

Towards the end of Thulasidas’ term in 2007, the government finally cleared the long pending aircraft acquisition plan so that Air India could compete in the market with a modern fleet. There was one hitch though: With its operations woefully out of whack, there was little hope of the airline being able to service the long-term debt needed to buy the aircraft. Yet, it went ahead and raised long-term debt from the US EXIM Bank.

“I have nothing to gain by looking at the past,” says Jadhav. “I am looking at a three year turnaround plan. We need to make sure that our costs are structurally lower than the market.”

A Tough Future
Over the last couple of months, Jadhav has spent hundreds of hours in meetings with unions, trying to work on ways to cut costs and boost income. Air India earned about Rs. 13,400 crore last year while expenditure was Rs. 19,100 crore. Since interest payment accounts for a substantial portion of the annual outgo, there is an immediate need to retire high-cost debt. And so, within days of taking over, he set the alarm bells ringing inside the government by asking for fresh equity and loans for capital purchases. Currently, the airline’s total equity is, believe it or not, a mere Rs. 145 crore.
That is when the enormity of the situation dawned on the government. Since then, the PMO has been closely monitoring the situation. Cabinet Secretary K. Chandrasekhar and Finance Secretary Ashok Chawla are working on the revival package. And word has gone out that Praful Patel, the civil aviation minister, has been asked to stay out of Air India’s affairs.

At the first Group of Ministers (GoM) meeting that discussed the bailout package for Air India in October 27, Home Minister Palaniappan Chidambaram is said to have taken Patel to task for failing to pick up the warning signals. He came down heavily on the earlier chairmen as well and demanded the civil aviation ministry take full accountability for the mess.

That said, Jadhav still has to convince the finance ministry to shell out the dough. He wants Rs. 5,000 crore this year, and another Rs. 5,000 crore over the next three years. Getting the government to loosen its purse-strings on this one is tough. He has been turned back by the group of ministers already. If senior bureaucrats are to be believed, the funding is unlikely to be cleared by Parliament without an extensive debate in this winter session. And it won’t come without a commitment from Jadhav to pare down costs by about Rs. 1,500 crore and also take steps to enhance revenues by Rs. 1,800 crore a year.

Over the next four months, Jadhav will look to firm up a turnaround plan with global management consultants Booz and Company. They’ve flown in a team of experts, of which at least three have actually worked at Lufthansa. N.M. Rothschild has been selected to work on the debt restructuring plan.


The Next Move
Clearly, the battle to save Air India is at a particularly interesting juncture. “Right now my turnaround strategy is like a chess game,” says Jadhav. “My opponents are waiting to find out what my next move will be.” A lock-out would have broken the back of the unions. And if it lasted 15 days, all the existing wage agreements with the unions would have lapsed, allowing the airline to push for a big round of cuts and more flexible employment terms.

Instead, his opening gambit — to cut the pilots’ allowances by half — may have backfired to some extent. The airline has had to restore payments on the advice of its legal team. Besides, a strike in the crucial winter season — when load factors are likely to peak — would be debilitating. But now, in return, if Jadhav is able to get the unions to agree to a new set of employment terms that allows the airline to push through structural changes on its fleet and routes, losing the first battle may well be worth in the war that’s still waging.


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Getting the government to buy into his plan is another huge challenge. Inside the government, there is still no consensus on how to deal with recalcitrant unions. Allowing a disruption in Air India’s schedule is not in the nation’s interest, says a senior bureaucrat at the PMO. “After all, in many cases, it is the only airline that connects some locations around the country,” she says. “The big question is, how much can the government stomach?’’ asks Jadhav. “As CEO, I can only present a set of options. How much they are willing to take up is entirely up to them.”

“The problems that Air India faces today are not all that different than the ones that confronted several state-owned European airlines in the past,” says Perry Flint, editor of US airline trade magazine Air Transport World, who has been tracking the industry for long. “A bloated workforce, constant meddling and interference from the government in important decisions like labour contracts, fleet and network, weak balance sheets and an overall mindset among staff (and many managers) that their status as a state-owned airline guaranteed them jobs for life were common in British Airways, Lufthansa and Air France,” he says.

All three were privatised and turned viable. Air France and Lufthansa received substantial cash-injections from the government in the early nineties to prepare them for privatisation. The airlines have since consolidated operations through a series of mergers with smaller carriers and remain the flagship carriers for their countries, despite being privately traded companies.

“The important question is whether the Indian government can step back or whether it will it be unable to let go like in the case of the Italian and Greek governments?” Flint asks. Incidentally, Alitalia and Olympic Airways have both been privatised this year after a long struggle with bankruptcy. Government ownership has not proved to be uniformly bad for airlines. One of the world’s greatest airlines, Singapore Airlines, though a listed company, is majority-owned by Temasek, an arm of the Singapore government.

Getting Things Done
Privatisation of Air India is nowhere on the horizon, says a highly-placed official in the PMO. The government has no option but to fix things before it can attempt an IPO or set it up for divestment. But Jadhav isn’t looking that far. He has more pressing problems on hand.

For instance, he’s been asked again and again why the airline isn’t advertising its new fleet. The super-luxurious cabins in it are on par with the best in the world. “I don’t have the money to market. Besides, spending money on marketing means wining and dining large clients. But when it comes to the moment of truth, they fly another airline,” says Jadhav.

That, he argues, is partly because the product quality today starts deteriorating at the first point of contact — the booking interface. This continues at the airport — the process of checking in and boarding, at the gates, to the aircraft and in it and finally at arrival with the baggage, he says. “We’ve got to recognise we are in the hospitality business,” he adds.


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His first port of call though is improving on-time performance. The focus on monitoring departure time is now relentless. The entire team, from the check-in staff to pilots and crew are gearing up for the chocks to be off by D-10 (departure time minus ten minutes) and ask air traffic control for clearances to take off. “There is [an] urgency for on-time departure that was never seen before,” says a traffic in-charge at Mumbai airport. Everybody is clear they have to slice minutes off the departure time. Counters have to close at D minus 30, irrespective of pressures from high-profile passengers.

Jadhav is also phasing out older aircraft. While it spruces up the image, it also saves dramatically on fuel costs. The older Boeing 747 burnt 12 tonnes of fuel for each hour of flying. The new 777 though consumes half that much.

While he has scored a few early wins, not everybody is convinced Air India can fly yet. Kapil Kaul of CAPA (Centre for Aviation in Asia-Pacific) is among the sceptics. Firstly, such a change cannot be led by one person, he says. There is a need for multiple change agents to head crucial functional areas like commercial, finance and operations. CAPA research indicates that Air India’s debt will grow to $12 billion by the time new aircraft acquisitions are complete. This, he says, will lead to an interest burden of Rs. 9,000 crore over the next three years. Air India is one issue in India that gets perfectly rational people to think irrationally. There is just too much emotion and politics, he laments.

Meanwhile, Air India has begun looking for the change agents. It has advertised for a new position, that of a chief operating officer (COO). Jadhav says the response to the global ads has been encouraging and the possibility of hiring an expat with experience is not ruled out.

For the moment though, Jadhav will be the lone wolf dealing with the challenges of a fractured organisation. There is little cohesion among the 40 executive directors and the hundred-odd general managers on the team. In an early circular, he took away most of the decision making from them. “It is impossible for the CMD to work with some of them, because they have been part of the problem,” says a director, who did not want to be named.

Getting things done through the team is tough. Three of the operational heads of customer services (Manjira Khurana), integration (Vineeta Bhandari), ground handling (Anita Mitroo) and marketing (Rohita Jaidka) have dug their heels in Delhi and refused to move to Mumbai, despite the management ordering them to do so. Dozens of letters and notices have been exchanged, with no result.

A similar situation continues down the line with the executive directors not seeing eye-to-eye with line managers. Over the past two years, that the merger is being implemented, the focus has been completely on integrating positions at the top. This has clearly not worked. This is now being given a quiet burial. Integration of the business and operational parts are likely to be pursued much more closely now.

As things stand, the unions aren’t ready to accept the kind of changes that the management and the group of ministers seem to be trying to drive. A lockout is clearly the elephant in the living room. The sooner everyone acknowledges it the better.

(This story appears in the 20 November, 2009 issue of Forbes India. To visit our Archives, click here.)

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  • Raj

    Dear Sir, Please see the following link : http://blogs.timesofindia.indiatimes.com/masala-noodles/entry/satyam-way-for-air-india Guess it does cover the sentiments of the Nation quite well.

    on Nov 26, 2009
  • meenakshi

    Kudos to Forbes for this candid piece!

    on Nov 17, 2009
  • sam moni

    Pl ask mr. jadhav about his own austerity measures that don't seem to apply to him<br /> 1. Holiday for self and family in Malaysia while flying 1st class on Malaysian Airlines and stay at co. expense at best hotels<br /> 2. Travels to Frankfurt in Lufthansa 1st class when there are 3 flights daily from India by AI<br /> 3. Lives in a posh AI allotted 3BHK flat in Sterling Apts and wants to take in the next door apt. which is also owned by AI<br /> 4. All his showmanship is only at the cost of the employees who have no say in the running of the airline. <br /> He has NO turnaround plan except a wage cut.<br /> In the last few months there have been hundreds possibly thousands of upgrades to 1st class from economy as per his direct instructions for politicians, bureaucrats and so called CIPs. Hasn't this cost the airline ?<br /> His direct flights to NYC have made a documented loss of 750 Crores in the last six months that hes been at the helm. What has he done about that?<br /> <br /> <br />

    on Nov 16, 2009
  • Astra

    Many issues are being glossed over, including motivation and HR fires burning. Emails from employees to newspapers and the Manadarins in Ministry have gone abegging for last several years. Many predicted the outcome and the folly and fallacy of the merger. The no. of consultants have proven to be an eyewash. Reminds one of Humpty Dumpty, and therefore agree that nothing like a lockout and revamp of Air India. An urgent and generous VRS is a necessary corollary.

    on Nov 16, 2009
  • A Kumar

    Turning around an organisation is a team work, and can not be done by one individual. There are many PSUs and CPSUs who are navratna and making huge profits but they are run professionally and run by professionals. All decisions are taken on the basis of corporate governance and with long term profitability. Today every one is talking about 31000 employees, nobody is answering where these 31000 employees came from. Whose job is it to calculate man power requirement.They have not been recruited themselves.There were two airlines namely Indian Airlines and Air India, who created Vayudoot and recruited their near and dear ones in Vayudoot?<br /> Vayudoot failed and its balance sheet and staff was merged in these two airlines. Who inducted so many workers first and then the same job were outsourced. Then another low cost supposed to be created with name Alliance Air with old B737 and ATRs and again massive recruitment and re-employment of old retired staff took place, now again they are being merged. Then two big Air Lines i.e Air India and Indian Airlines are merged and before they could merge Air India Express comes. <br /> And each new entity comes with new staff where so called 31000 old staff is not trusted with job of new entity and it is projected Air India is over staffed. In Air India problem is not staff, but quality of staff. Out of 31000, about 10000 is very efficient and quality par excellence. Remaining 21000 is not even worth serving BEST or even DTC, forget airlines.<br /> There is a need to evolve a mechanism so that this 10000 efficient staff is not demoralised, if they turn unhappy - it would be a sad day for AI as they can find their way to other places but AI minus them would be a joke. In Air India no decision is taken with economic sense, decisions are taken some times to please political masters, sometimes to please unions and some times with no sense.<br /> This is one organisation where you will find cry of overstaffing still you will see highly connected retired individual get redeployed at huge cost with no work for them.

    on Nov 16, 2009
  • P C Choudhury

    Time and again every one seems to be blaming the employees for the mess in AI. Decisions taken at the boardrooms and ministries seem to have been forgotten. Besides , Mr. Jadhav mentioned that the rut starts at the booking offices onwards. On the other hand everyone seems to have a sense of urgency once the D-10 ontime performance have been mandated by the CMD. This goes on to prove that the employees react to the actions of the top management. So why wasn't there any benchmark for performance? Probably because the top management did not want it, I guess. And why isn't there one now ..even after 2 years of merger. <br /><br /> <br /> It is really nice to know that Mr. Jadhav is trying to set AI in order. But I think that he should first come out of the mind set that the employees are solely to be blamed for all the mess. Secondly, I think that one needs to understand why this merger is not working. After all the purpose of this merger was savings through economies of scale. No one seems to be talking about that. <br /><br /> <br /> Was competition, recession etc. not factored in while conceiving the merger idea?? <br /><br /> Even now with BA and IBeria being merged, there is a cost involved ...about $350 million. Did the Indian Government and AI top management along with Accenture think that AI-IA merger would not have cost at all???<br /><br /> <br /> Time and again I have seen that Mr. Jadhav only talks about employee cost and bloated workforce. Then should he not also mention that this workforce includes a Hindi Language implementation implementation department? Should he not mention that AI - IA was forced to absorb all Vayudoot employees?<br /><br /> <br /><br /> <br /> What I see from Mr. Jadhav's comments is that he is not ready to accept the past (as he has mentioned in your write up) which is actually the reason for this mess.

    on Nov 16, 2009