The Consumer Index: Is There a Slowdown?

Declining car sales and downtrading in some consumer segments could mean that India’s consumption boom is petering out

After studying law I vectored towards journalism by accident and it's the only job I've done since. It's a job that has taken me on a private jet to Jaisalmer - where I wrote India's first feature on fractional ownership of business jets - to the badlands of west UP where India's sugar economy is inextricably now tied to politics. I'm a big fan of new business models and crafty entrepreneurs. Fortunately for me, there are plenty of those in Asia at the moment.

Three years of high inflation and muted salary growth have taken their toll on the Indian consumer. The first visible signs of a slump have manifested themselves in slowing car sales, falling two-wheeler sales and slowing growth among consumer goods companies.

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(This story appears in the 22 February, 2013 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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