Some will say “Robber Baron” is an appropriate metaphor for T-Series, India’s largest music company. As critics point out, it’s an entity that got there by selling millions of audio cassettes for which it didn’t own copyrights; by exploiting ambiguities in copyright law. “Ji, hamaare business mein to yeh sab chalta hai,” (Sir, all this is normal in our business), a smiling Gulshan Kumar, the company’s founder, had said in an August 1997 interview.
(This story appears in the 03 July, 2009 issue of Forbes India. To visit our Archives, click here.)
Excellent anti piracy strategy. The game of pirates is however bigger and more pirates are avaiable inside the creators organisation than even outside. There are thus a basket of approaches required to curb piracy. I have published second edition of the Book "Breeding Innovation and Intellectual Capital" (www.shroffpublishers.com) which has a special focus on complete Life Cycle management of IP creation in MEAG industries (Media, Animation, Entertainment, Publishing and Gaming) These are strategies adopted by some of the best corproations, industry bodies from USA, EU and Asian MEAG corproations. Hope this will help Indian MEAG corporations. - Dr Ajay Batra PhD
on Nov 3, 2009the piracy in the music industry is at its peak right now after you left.... where are you anti-piracy cruisader...we need you , before the piracy takes over the music industry.
on Jun 19, 2009