How Brands Should Leverage Social Media

Published: Dec 2, 2013 06:01:09 AM IST
Updated: Nov 30, 2013 08:26:51 AM IST

What garners eyeballs in the virtual world? How to make the most of your online presence? Lodestar UM’s recent social media survey, Wave, identifies trends over the last two years that show how people access social media and how brands should position their pages to deliver the best experience. Here are the India-specific findings:


(This story appears in the 13 December, 2013 issue of Forbes India. You can buy our tablet version from To visit our Archives, click here.)

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