Most valuable sports brands

Published: Nov 30, 2015

This year’s forbes fab 40 isn’t an indicator of what the top teams, athletes, businesses and events are worth—instead, we’ve quantifi ed how much the brand name of each, all by itself, contributes to its value. The formula we use is diff erent for each category. For the complete methodology, see forbes.com/fab-40 .

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(This story appears in the 11 December, 2015 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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