Most valuable sports brands

Published: Nov 30, 2015 06:25:14 AM IST
Updated: Nov 25, 2015 01:05:43 PM IST

This year’s forbes fab 40 isn’t an indicator of what the top teams, athletes, businesses and events are worth—instead, we’ve quantifi ed how much the brand name of each, all by itself, contributes to its value. The formula we use is diff erent for each category. For the complete methodology, see .


(This story appears in the 11 December, 2015 issue of Forbes India. You can buy our tablet version from To visit our Archives, click here.)

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