Name: Maheshwer Peri
Age: 42
Education: CA, ICWA, ACS.
Designation: Publisher, Outlook group and Chairman and Publisher, Pathfinder Publishing Pvt. Ltd.
Career: Joined SBI Caps (1991 – 1995), later joined Hathway Investments at age 25 and started Outlook group. Moving now to Pathfinder Publishing which publishes two magazines Careers360 (in English & Hindi), COMPETITION 360 and runs a career counseling website www.careers360.com
Passion/Interests: Watch Sports (tennis and football), Travelling, Reading magazines and books.
(This story appears in the 02 March, 2012 issue of Forbes India. To visit our Archives, click here.)
The fate of magazines and news paper reading has undergone an unprecedented change post the internet era. The decline in hard copy selling in the west, however, hasn't translated in India yet due to the lower internet penetration and the targeted readership. The readership pattern has undergone a major shift in this electronic gadget world, where we see a gushing rush for a slice in the virtual world. Undoubtedly, reading this innevitable change the media group has recognized this challange cum opportunity and today we see everyone of them has got their electronic presence. Of course, unlike hard copy distribution the fall in revenue due to continuously diminshed sales has to be felt. In the web edition readers have plenty of choices to choose, one of their choice among several competing agencies. We find people access substantial portion of the edition free on net, that results into media group's overt dependence over advertisement. On the net, however, the access is limitless, if you have right strategy you can make your presence felt in almost no time, which was not possible for even the then journalistc heroes. The change is the role of the nature, every change brings challenge and opportunity, the existing players not alert have to give way to the new one who take change as an opportunity.
on Feb 24, 2012well written,good to know the revenue generation for niche magazines
on Feb 17, 2012He is a man who has changed the prospect of the Indian online education system.
on Mar 3, 2020