A Spoonful of Muesli and the Fitness Goes Up

So while people watch their weight, they boost muesli sales

Updated: Nov 19, 2009 08:22:06 AM IST

Kids and advertisers went ape over cornflakes as an alternative and healthy (really?) breakfast to traditional Indian meals. Cornflakes had a good run but now people are starting to ditch the cereal for something they perceive as better. Muesli is climbing to the top spot in the family breakfast table. It contains more calories, proteins and fiber compared to cornflakes and kids are lapping it up.

Cornflakes sales, in the last quarter, have only grown by nine percent. Muesli, however, has grown by 40 percent.

In a slow and steady manner, muesli has grown to become a favoured cereal among adults. “The ingredients that go into muesli are multifarious and interesting and it is promoted as providing a range of health benefits including weight management,” says Viney Singh, MD, of retail chain Spar.

So while people watch their weight, they boost muesli sales

(This story appears in the 20 November, 2009 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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