Rain Gear's Not Selling This Monsoon

Itís not raining sales for rain gear

Published: Jul 28, 2012

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Instead of singing in the rain and enjoying the monsoon, businessmen who run stores for rain gear have been hit the most by delayed rains.

Usually 80-90 percent of sales for rain gear are done by June. It is July, and the country is yet to bear the brunt of the monsoon. This has resulted in a dip in sales between 35-50 percent.

While smaller retailers have been hit the most, others are contemplating placing other products in their stores to make up for their lost income.

 

(This story appears in the 03 August, 2012 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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