Rising Demand For Ganpati

Demand for small idols has risen by 20 percent

Published: Sep 9, 2011
Rising Demand For Ganpati
Image: Sameer Pawar

With experts worried about another slowdown, the average Mumbaikar seems to have taken the doomsday prediction to heart and is rearing up to please the remover of obstacles, Ganpati.

Idol makers say business has been good this festive season. And driving sales are the small idols worshipped at home. The number of orders for big idols (more than six feet tall) has seen the usual rise of 5 percent over last year. But the demand for small idols has risen by 20 percent.

The growth of the Indian middle class is sure seeing more and more of these households seeking the Elephant God’s blessings.
(Abhishek Raghunath)

(This story appears in the 23 September, 2011 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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